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As well as doing creative design, designers are often required to create templates and to set styles for sub-editors to use for lay-out purposes. Particularly when contracting for such work, it is important to be clear that the rate agreed covers meetings, revisions and debugging of the templates.

* Read me first!  Design advice
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Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included.
See notes on negotiating rates and *find a freelance

The suggested rates (Know a better rate? tell us!)
For full definitions of the categories, click on their names
* See also: reported rates, to compare: Design
Jacket + cover design: producing rough and final artwork project fee GBP 500.00
Creative design and visuals: original page layout, styling copy to page, specifications and type style, producing templates per hour GBP 37.50
Design management: From initial design to print per hour GBP 37.50
Page make-up: marking up copy to style, page layout, checking proofs, preparing artwork, mark-ups for printer per hour GBP 26.00
Magazines category: A-B: glossy and consumer mags
Day rate - negotiate from GBP 185.00
Magazines category: C-D: trade and cheap specialist mags
Day rate - negotiate from GBP 175.00
Public relations
Day rate - negotiate from GBP 215.00
Find a freelance

Browse a selection of NUJ freelances with relevant skills through the Freelance Directory:

More advice and links...
* On negotiating for Design
* Rates for the Job good, bad and ugly
* Join the NUJ to get individual advice & representation

Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.