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As well as doing creative design, designers are often required to create templates and to set styles for sub-editors to use for lay-out purposes. Particularly when contracting for such work, it is important to be clear that the rate agreed covers meetings, revisions and debugging of the templates.

The suggested rates

* Read me first!  Design: advice

* See also: notes on negotiating rates for this work

* See also: reported rates, to compare: Design

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Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included.

Jacket + cover design: producing rough and final artwork project fee GBP 500.00
Creative design and visuals: original page layout, styling copy to page, specifications and type style, producing templates per hour GBP 37.50
Design management: From initial design to print per hour GBP 37.50
Page make-up: marking up copy to style, page layout, checking proofs, preparing artwork, mark-ups for printer per hour GBP 26.00
category: A-B: glossy and consumer mags
Day rate - negotiate from GBP 185.00
category: C-D: trade and cheap specialist mags
Day rate - negotiate from GBP 175.00
Public relations
Day rate - negotiate from GBP 215.00
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More advice and links...
* On negotiating for design
* Uploaded 22/03/2323: if you have a printout, check the current version at
* Rates for the Job good, bad and ugly
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Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.