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Notes on negotiating rates for
Illustrations and cartoons

These are some things to remember when negotiating rates for illustrations and cartoons. And please send us your accounts of successful negotiations.

  • Illustrations and cartoons are copyright work and the rates suggested are for limited licences: each extra use licensed attracts an extra fee.
  • The rates are suggested as minima from which freelances will negotiate upward according to their experience and the value of the work.
  • Specialist knowledge - for example of a field of medicine, science or technology - commands a higher fee.
  • Freelances who are registered for VAT will add it to every invoice.

Retaining rights is particularly important to cartoonists, who may always live in hope that strips will be syndicated and that this will lead to book sales.

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Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.