Illustrations and cartoons
The fees suggested below are for the client to have the right to publish the work once. Consider charging extra for additional rights. See Rights and why they are important.
The Association of Illustrators has conducted surveys that in many instances find higher rates than these. The results are currently available only to AoI members.
The suggested rates
Read me first! Illustrations and cartoons: advice
See also: notes on negotiating rates for this work
See also: reported rates, to compare: Illustrations and cartoons
Know a better rate? Tell us!
Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included.
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RATES: Books category: A: UK only |
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|---|---|---|
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The cost of a licence to reproduce an illustration in a book depends on the territories in which it will be sold - click on the category names for definitions of these. |
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| Book jackets |  |
600.00 |
| 3/4 page | |
150.00 |
| >1/2 page | |
130.00 |
| 1/4 page | |
75.00 |
| 1/8 page | |
40.00 |
|
RATES: Books category: B: UK and Commonwealth bar Canada |
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|---|---|---|
| Book jackets | |
650.00 |
| 3/4 page | |
200.00 |
| >1/2 page | |
140.00 |
| 1/4 page | |
90.00 |
| 1/8 page | |
50.00 |
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RATES: Books category: C: one language world rights bar USA |
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|---|---|---|
| Book jackets | |
700.00 |
| 3/4 page | |
230.00 |
| >1/2 page | |
150.00 |
| 1/4 page | |
90.00 |
| 1/8 page | |
50.00 |
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RATES: Books category: D: all Europe, or USA, etc |
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|---|---|---|
| Book jackets | |
690.00 |
| 3/4 page | |
215.00 |
| >1/2 page | |
175.00 |
| 1/4 page | |
160.00 |
| 1/8 page | |
135.00 |
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RATES: Books category: E: world rights all languages |
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|---|---|---|
| Book jackets | |
920.00 |
| 3/4 page | |
320.00 |
| >1/2 page | |
220.00 |
| 1/4 page | |
180.00 |
| 1/8 page | |
100.00 |
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RATES: Commissions Magazines category: A: large-circulation and glossy mags |
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|---|---|---|
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Magazine rates also fall into categories - bands determined by the budget of the mag, which is loosely related to what it charges for advertising. |
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| Feature strip up to 4 frames | |
180.00 |
| Minimum per image | |
150.00 |
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RATES: Commissions Magazines category: B: smaller consumer mags |
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|---|---|---|
| Feature strip up to 4 frames | |
165.00 |
| Minimum per image | |
125.00 |
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RATES: Commissions Magazines category: C: larger trade and trade union mags |
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|---|---|---|
| Feature strip up to 4 frames | |
165.00 |
| Minimum per image | |
125.00 |
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RATES: Commissions Magazines category: D: smaller mags |
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|---|---|---|
| Feature strip up to 4 frames | |
150.00 |
| Minimum per image | |
100.00 |
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RATES: National newspapers category: Newspapers |
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|---|---|---|
| Feature strip | |
230.00 |
| One column | |
150.00 |
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RATES: National newspapers category: Newspaper supplements |
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|---|---|---|
| Feature strip | |
160.00 |
| One column | |
120.00 |
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RATES: Public relations category: High budget |
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|---|---|---|
| Full page | |
640.00 |
| 3/4 page | |
575.00 |
| 1/2 page | |
510.00 |
| 1/4 page | |
380.00 |
| Feature strip up to 4 frames | |
230.00 |
| Single frame larger than 100 sq cm | |
200.00 |
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RATES: Public relations category: Low budget |
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|---|---|---|
| Full page | |
570.00 |
| 3/4 page | |
480.00 |
| 1/2 page | |
435.00 |
| 1/4 page | |
300.00 |
| Feature strip up to 4 frames | |
200.00 |
| Single frame larger than 100 sq cm | |
180.00 |
| Single frame up to 100 sq cm | |
120.00 |
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RATES: Regional newspapers category: Regional daily newspapers |
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|---|---|---|
| Feature strip | |
125.00 |
| One column | |
75.00 |
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RATES: Regional newspapers category: Weekly/local newspapers |
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|---|---|---|
Notes:
- Rates paid by many local and free newspapers are too low for the NUJ to recommend that members carry out this work.
Browse a selection of NUJ freelances with relevant skills through the Freelance Directory:
Cartoonist On negotiating for illustrations and cartoons
Uploaded 22/03/2323: if you have a printout, check the current version at www.londonfreelance.org/feesguide/IlAllRat.html![[www.londonfreelance.org]](gif/nujsma.gif)
Rates for the Job good, bad and ugly Join the NUJ to get individual advice & representationText © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to ffg@londonfreelance.org please. You may find the glossary helpful.
The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.
Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.
