Corporate work is indefinable, and best described as that falling between public relations work (see the link below) and advertising, which is beyond the scope of this guide (for guidance on this try the Association of Photographers website - see the link below).
To try to be more precise: it is work promoting major organisations which is neither limited to a specific occasion or PR campaign on the one hand, nor extends to a major advertising campaign on the other. Typically, it includes corporate portraiture, brochures, websites and annual reports.
Fees charged likewise fall in between public relations and advertising rates, and should reflect the degree of photographic talent and skill required for corporate branding and prestige publications.
Initial rights granted are generally more extensive with rates at this level, though if possible the photographer should always license use for a limited time period. After two or three years most portraiture and annual report work will have to be re-shot anyway. Once fees enter four figures, clients tend to expect more or less unlimited use for anything in-house. Advertising use, however, should command additional higher fees and be excluded from licences granted for the range of day rates suggested here.
Production charges tend also to be much higher than those quoted elsewhere in this guide, as this work frequently requires files of much higher resolution, and more post-production time preparing them for the highest-quality publication.
Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to firstname.lastname@example.org please. You may find the glossary helpful.
The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.
Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.