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Advice - Photography / Magazines

These fees represent lower and higher bands, based on currently-paid rates for different categories of client. They do not represent hard-and-fast rules about how much will be paid - as always, negotiation is the key.

Fees paid by magazines published in major markets abroad tend to be higher than those paid by UK magazines. Charge at least 25% more than for equivalent UK publications; rates in major markets, can be 35% more - or higher.

We divide magazines into broad bands or categories - A to D - based on our understanding of their advertising page rates.

For in-house magazines not seen by the public, charge as for categories B or C. However, if an in-house magazines is seen by the general public, charge as for PR work.

More advice and links...
* On negotiating for photography / magazines
* Photography / PR - higher rates apply...
* Uploaded 27/01/2222: if you have a printout, check the current version at
* Rates for the Job good, bad and ugly
* Join the NUJ to get individual advice & representation

Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.