Notes on negotiating rates for
Photography / Online use of photos

These are some things to remember when negotiating rates for photography for use online. And please send us your accounts of successful negotiations.

  • The rates suggested for copyright work are for limited licences: each extra use licensed attracts an extra fee.
  • In particular, it is essential that both sides are clear about what uses are licensed. Website people who come from the computer programming world, rather than publishing, may believe that they own a work outright once they've paid any money for it - because that is, unfortunately, what often happens to computer programs. Use of a photo on a different website - including a website owned by the same company - attracts an additional fee.
  • The suggested rates are minima from which freelances negotiate upward according to the value of the work; and
  • Freelances who are registered for VAT will add it to every invoice.

We welcome readers' comments on these notes.

More advice and links...
* Photography / PR - higher rates apply...
* Rates for the Job good, bad and ugly
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Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.