covid-19: see advice in the Freelance

Photography for promotional and public relations material - PR photography - commands higher fees than editorial work. Rates vary widely according to clients' intended usage and budgets, from little more than editorial at one end of the scale, and bordering on corporate work at the other.

Commissions may be for a single or limited immediate use - such as a press release, leaflet, newsletter, or in-house magazine; or they may be for a continuing campaign, which should obviously attract a significantly higher fee.

Publicity departments are, however, often unclear about future usage. It is important to clarify, at the time of commissioning, whether this should be paid for in advance, or by reproduction fees in addition to an initial commission fee for a limited use.

Licensing photographs for use in advertising is beyond the scope of this guide. For guidance go to the Association of Photographers website - see the link below.

More advice and links...
* On negotiating for photography / public relations
* Corporate work suggested rates
* Negotiating rates and rights advice for photographers
* Uploaded 30/09/2222: if you have a printout, check the current version at
* Rates for the Job good, bad and ugly
* Join the NUJ to get individual advice & representation

Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.