Photography for promotion material - PR photography - commands higher fees than editorial work. Rates vary widely according to clients' intended usage and budgets, from little more than editorial at one end of the scale, and bordering on corporate work at the other.

The high/low budget categories are for guidance only. The most important point is that they do not divide between profit and non-profit making organisations. Charities can have high budgets, and commercial organisations low budgets.

Commissions, single or limited use: immediate use - such as a press release, leaflet, newsletter, or in-house magazine

Publicity departments are often unclear about future usage. It is important to clarify, at the time of commissioning, whether this should be paid for in advance, or by reproduction fees in addition to an initial commission fee for a limited use.

Licensing photographs for use in advertising is beyond the scope of this guide. For guidance go to the Association of Photographers website - see the link below.

 
Agreements
More advice and links...
* On negotiating for Photography / Public relations
* suggested rates for Corporate work
[www.londonfreelance.org]
* Rates for the Job good, bad and ugly
* Join the NUJ to get individual advice & representation

Text © Mike Holderness & previous contributors; Moral rights asserted. Comments to ffg@londonfreelance.org please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.