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Notes on negotiating rates for
Photography / Public relations

These are some things to remember when negotiating rates for photography for use in PR. And please send us your accounts of successful negotiations.

  • The rates suggested for copyright work are for limited licences: each extra use licensed attracts an extra fee.
  • The suggested rates are minima against which freelances can assess what they are offered and negotiate upward according to the value of the work.
  • In negotiating fees for PR work, probably more than for any other kind, it is important for the freelance to follow Rule One of negotiations: get the client to name a figure first. Then ask for more. See negotiating rates and rights.
  • Freelances who are registered for VAT will add it to every invoice.
More advice and links...
* Corporate work suggested rates
* Negotiating rates and rights advice for photographers
* Uploaded 14/08/2222: if you have a printout, check the current version at
* Rates for the Job good, bad and ugly
* Join the NUJ to get individual advice & representation

Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.