covid-19: see advice in the Freelance

Notes on negotiating rates for
Public relations / Editing and production

These are some things to remember when negotiating rates for public relations editing and production work. And please send us your accounts of successful negotiations.

  • The rates are suggested as minima against which freelances can assess what they are offered and negotiate upward according to their experience and specialist knowledge and the value of the work,
  • In negotiating fees for PR work, probably more than for any other kind, it is important for the freelance to follow Rule One of negotiations: get the client to name a figure first. Then ask for more. See negotiating rates and rights.
  • It is essential to be aware of, and agree clearly, what is expected. There will very likely be meetings: meetings to discuss the broad goals and parameters of the project, meetings to discuss the exact commission, meetings to discuss progress, meetings to discuss revisions... and the freelance should be paid for time spent in all of these.
  • The rates for shifts do not include paid time off, which should be added - see Shift payments - tax and time off.
  • Freelances who are registered for VAT will add it to every invoice.

We particularly welcome feedback from members on these notes.

More advice and links...
* Uploaded 14/08/2222: if you have a printout, check the current version at
* Rates for the Job good, bad and ugly
* Join the NUJ to get individual advice & representation

Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.