Public relations / Project fees
Rates vary hugely. The "high budget" and "low budget" categories are no more than guides. Some clients fall well above the "high budget" band.


Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included.
See notes on negotiating rates and find a freelance
For full definitions of the categories, click on their names

RATES: Project fees category: High budget |
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These suggestions for high-budget PR projects are the roughest of guides. Especially with consultancy work, clients may feel they have achieved - and in fact obtain - better value by paying more. (Compare luxury goods like perfume, for which higher prices themselves offer customer value.) |
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Campaign organisation: per day | ![]() |
1000.00 |
Event organisation (excluding venue hire etc): per day | ![]() |
1000.00 |
Exhibition planning (excluding venue hire etc): per day | ![]() |
1200.00 |
Sponsorship management: per day | ![]() |
1000.00 |
In-house press office work: per day | ![]() |
400.00 |
Consultancy work: per day from | ![]() |
650.00 |
Consultancy work: retainer per month | ![]() |
2400.00 |
Brand Strategy, per day | ![]() |
850.00 |
RATES: Project fees category: Low budget |
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Campaign organisation: per day | ![]() |
650.00 |
Event organisation (excluding venue hire etc): per day | ![]() |
650.00 |
Exhibition planning (excluding venue hire etc): per day | ![]() |
650.00 |
Sponsorship management: per day | ![]() |
650.00 |
In-house press office work: per day | ![]() |
280.00 |
Consultancy work: per day | ![]() |
450.00 |
Consultancy work: retainer per month | ![]() |
1200.00 |
Browse a selection of NUJ freelances with relevant skills through the Freelance Directory:



Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to ffg@londonfreelance.org please. You may find the glossary helpful.
The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.
Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.