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Public relations / Project fees

This section covers a huge variety of tasks for clients ranging in wealth from absolute poverty to exceeding the GDP of most countries - via, of course, those clients that merely claim to be low-budget because they're jealous of the latter. Negotiate hard.

The suggested rates

* Read me first!  Public relations / Project fees: advice

* See also: notes on negotiating rates for this work

* See also: reported rates, to compare: Public relations / Project fees

* Know a better rate? Tell us!

* Find a freelance

Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included.

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RATES:
Project fees
category: High budget

These suggestions for high-budget PR projects are the roughest of guides. Especially with consultancy work, clients may feel they have achieved - and in fact obtain - better value by paying more. (Compare luxury goods like perfume, for which higher prices themselves offer customer value.)

Communications Strategist, per day from GBP 1500.00
Creative director per day, per day from GBP 1400.00
Campaign organisation: per day GBP 1200.00
Event organisation (excluding venue hire etc): per day GBP 1200.00
Exhibition planning (excluding venue hire etc): per day GBP 1200.00
Brand Strategy, per day GBP 1200.00
Sponsorship management: per day GBP 1000.00
Consultancy work: per day from GBP 800.00
In-house press office work: per day GBP 500.00
Consultancy work: retainer per month (freelances will charge on top for major work) GBP 2400.00
RATES:
Project fees
category: Low budget
Communications Strategist, per day from GBP 1000.00
Creative director per day, per day from GBP 900.00
Campaign organisation: per day GBP 650.00
Event organisation (excluding venue hire etc): per day GBP 650.00
Exhibition planning (excluding venue hire etc): per day GBP 650.00
Sponsorship management: per day GBP 650.00
Consultancy work: per day GBP 450.00
In-house press office work: per day GBP 280.00
Consultancy work: retainer per month (freelances will charge on top for major work) GBP 1200.00
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More advice and links...
* Uploaded 18/10/2121: if you have a printout, check the current version at www.londonfreelance.org/feesguide/PuProRat.html
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Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to ffg@londonfreelance.org please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.