Journalists writing public relations material need to be very clear whether what the client is actually buying is a byline - and whether that's ethical in the circumstances. Even anonymous work is likely to be much more time-consuming than filing copy for a magazine, given the likelihood of meetings.
Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to firstname.lastname@example.org please. You may find the glossary helpful.
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Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.