Journalists writing public relations material need to be very clear whether what the client is actually buying is a byline - and whether that's ethical in the circumstances. Even anonymous work is likely to be much more time-consuming than filing copy for a magazine, given the likelihood of meetings.
The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.
Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.