covid-19: see advice in the Freelance.

Photography / Public relations

The high-budget and low-budget categories are for guidance only. The most important point is that they do not divide between profit-making and non-profit-making organisations. Charities can have high budgets, and commercial organisations low budgets.

Note that these rates do not include production charges!

The suggested rates

* Read me first!  Photography / Public relations: advice

* See also: notes on negotiating rates for this work

* See also: reported rates, to compare: Photography / Public relations

* Know a better rate? Tell us!

* Find a freelance

Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included.

RATES: Commissions: extended use
Public relations
category: High budget

There are very few jobs - especially, perhaps, in Public Relations - that really take only half a day. See Advice: day rates.

Day rate GBP 1100.00
Half-day rate GBP 700.00
RATES: Commissions: extended use
Public relations
category: Low budget
Day rate GBP 500.00
Half-day rate GBP 340.00

Notes:

  • These rates for extended use include further use over the medium to long term, for instance in brochures, websites, exhibition stands or an annual report.
RATES: Commissions: single or limited use
Public relations
category: High budget
Day rate GBP 600.00
Half-day rate GBP 400.00
RATES: Commissions: single or limited use
Public relations
category: Low budget
Day rate GBP 360.00
Half-day rate GBP 240.00

Notes:

  • These rates are for a single immediate use in, for example, a press release, leaflet, newsletter or in-house magazine
RATES: Stock pictures: Brochures, reports etc
Public relations
category: High budget
Cover GBP 605.00
Double-page spread GBP 550.00
Full page GBP 385.00
3/4 page GBP 330.00
1/2 page GBP 286.00
1/4 page GBP 242.00
1/8 page GBP 220.00
RATES: Stock pictures: Brochures, reports etc
Public relations
category: Low budget
Cover GBP 385.00
Double-page spread GBP 330.00
Full page GBP 220.00
3/4 page GBP 187.00
1/2 page GBP 165.00
1/4 page GBP 143.00
1/8 page GBP 132.00
RATES: Stock pictures: In-house magazine
Public relations
category: High budget
Cover GBP 530.00
Double-page spread GBP 465.00
Full page GBP 330.00
3/4 page GBP 260.00
1/2 page GBP 154.00
1/4 page GBP 104.50
1/8 page GBP 88.00
RATES: Stock pictures: In-house magazine
Public relations
category: Low budget
Cover GBP 310.00
Double-page spread GBP 260.00
Full page GBP 200.00
3/4 page GBP 165.00
1/2 page GBP 110.00
1/4 page GBP 77.00
1/8 page GBP 66.00
RATES: Stock pictures: Public information leaflets
Public relations
category: High budget
Cover GBP 440.00
Double-page spread GBP 420.00
Full page GBP 290.00
3/4 page GBP 250.00
1/2 page GBP 214.50
1/4 page GBP 181.50
1/8 page GBP 165.00
RATES: Stock pictures: Public information leaflets
Public relations
category: Low budget
Cover GBP 286.00
Double-page spread GBP 247.50
Full page GBP 165.00
3/4 page GBP 137.50
1/2 page GBP 121.00
1/4 page GBP 110.00
1/8 page GBP 99.00
Find a freelance

Browse a selection of NUJ freelances with relevant skills through the Freelance Directory:

More advice and links...
* On negotiating for photography / public relations
* Corporate work suggested rates
* Negotiating rates and rights advice for photographers
* Uploaded 03/12/2121: if you have a printout, check the current version at www.londonfreelance.org/feesguide/PhPubRat.html
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* Rates for the Job good, bad and ugly
* Join the NUJ to get individual advice & representation

Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to ffg@londonfreelance.org please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.