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Public relations / Writing and research

Rates vary hugely. The "high budget" and "low budget" categories are no more than guides. The most important point is that they do not divide between profit-making and non-profit-making organisations. Charities can have high budgets, and commercial organisations - perhaps your neighbourhood florist - low budgets. Note that some clients fall well above the "high budget" band.

The suggested rates

* Read me first!  Public relations / Writing and research: advice

* See also: notes on negotiating rates for this work

* See also: reported rates, to compare: Public relations / Writing and research

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Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included.

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RATES:
Writing and research
category: High budget
SEO (search engine optimisation) per day GBP 850.00
Press releases: per 1000 words GBP 600.00
Social media manager, per day GBP 800.00
Press releases: per day (freelances will charge for research time as well as writing) GBP 700.00
Social media content writer, per day GBP 400.00
Brochures and annual reports: per day (estimate for two or more sets of revisions) GBP 700.00
Speech writing: prepare a speech of 15-30 mins (include research and briefing) GBP 3500.00
Corporate journalism: per 1000 words from GBP 850.00
RATES:
Writing and research
category: Low budget
Press releases: per 1000 words GBP 250.00
Press releases: per day (include research time) GBP 400.00
Social media content writer, per day GBP 220.00
Brochures and annual reports: per day (estimate for two or more sets of revisions) GBP 400.00
Speech writing: prepare a speech of 15-30 mins (include research and briefing) GBP 1500.00
Corporate journalism: per 1000 words from GBP 350.00

Notes:

  • Writing articles that require extensive research should be charged for by the hour, at the consultancy rate - see Project fees.
  • Fees for specialist copy written by an expert should include a premium of at least 10 per cent extra.
  • Freelances should charge a premium, for example 25 per cent extra, for taking full responsibility for production up to and including image-setting.
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Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to ffg@londonfreelance.org please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.