Photography / Online use of photos
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Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included. See notes on negotiating rates and *find a freelance

Photographers submitting pictures for use online should seriously consider "watermarking" them. It's not perfect, but it may help track unauthorised copying. Photographers need to obtain an identifying number to go in the watermark: the NUJ recommends the Visual Creators' Index (see the link below).

Note that these rates do not include production charges!

* Uploaded 2008-12-02 00:00:00: if you have a printout, check the current version at www.londonfreelance.org/feesguide/PhOnlRat.html
The suggested rates(Know a better rate?tell us!)
For full definitions of the categories, click on their names
RATES: Advertorial and newspapers
Online use of photos category: 1 month online
600x800 pixels GBP 175.00
400x600 pixels GBP 130.00
300x400 pixels GBP 90.00
RATES: Advertorial and newspapers
Online use of photos category: 3 months online
600x800 pixels GBP 340.00
400x600 pixels GBP 225.00
300x400 pixels GBP 150.00
RATES: Advertorial and newspapers
Online use of photos category: 6 months online
600x800 pixels GBP 525.00
400x600 pixels GBP 325.00
300x400 pixels GBP 230.00
RATES: Advertorial and newspapers
Online use of photos category: a year online
600x800 pixels GBP 625.00
400x600 pixels GBP 425.00
300x400 pixels GBP 325.00
RATES: Commercial and business
Online use of photos category: 1 month online
600x800 pixels GBP 225.00
400x600 pixels GBP 165.00
300x400 pixels GBP 110.00
RATES: Commercial and business
Online use of photos category: 3 months online
600x800 pixels GBP 450.00
400x600 pixels GBP 300.00
300x400 pixels GBP 200.00
RATES: Commercial and business
Online use of photos category: 6 months online
600x800 pixels GBP 675.00
400x600 pixels GBP 425.00
300x400 pixels GBP 300.00
RATES: Commercial and business
Online use of photos category: a year online
600x800 pixels GBP 850.00
400x600 pixels GBP 556.00
300x400 pixels GBP 400.00
RATES: Editorial
Online use of photos category: 1 month online
600x800 pixels GBP 130.00
400x600 pixels GBP 85.00
300x400 pixels GBP 65.00
RATES: Editorial
Online use of photos category: 3 months online
600x800 pixels GBP 225.00
400x600 pixels GBP 150.00
300x400 pixels GBP 110.00
RATES: Editorial
Online use of photos category: 6 months online
600x800 pixels GBP 350.00
400x600 pixels GBP 230.00
300x400 pixels GBP 175.00
RATES: Editorial
Online use of photos category: a year online
600x800 pixels GBP 425.00
400x600 pixels GBP 325.00
300x400 pixels GBP 250.00

Notes:

  • For home/menu pages, simultaneous print and web use and/or archived material, add 50%
  • For images used as icons, charge as for 1/4 page, less 25%
Agreements
Find a freelance

Browse a selection of NUJ freelances with relevant skills through the Freelance Directory:

More advice and links...
* Photography / PR - higher rates apply...
* Index Visual Creators! brief note from the Freelance
[www.londonfreelance.org]
* Rates for the Job good, bad and ugly
* Join the NUJ to get individual advice & representation
Text © Mike Holderness & Andrew Wiard; Moral rights asserted. Comments to ffg@londonfreelance.org please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.