Photography / Public relations

Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included. See notes on negotiating rates and *find a freelance

The high/low budget categories are for guidance only. The most important point is that they do not divide between profit and non-profit making organisations. Charities can have high budgets, and commercial organisations low budgets.

Note that these rates do not include production charges!

* Read me first!  Photography / Public relations advice
* Uploaded 1919/1010/17171717: if you have a printout, check the current version at www.londonfreelance.org/feesguide/PhPubRat.html
The suggested rates (Know a better rate? tell us!)
For full definitions of the categories, click on their names
* See also: reported rates, to compare: Photography / Public relations
RATES: Commissions: extended use
Public relations category: High budget

There are very few jobs - especially, perhaps, in Public Relations - that really take only half a day. See Advice: day rates.
Day rate GBP 830.00
Half-day rate GBP 430.00
RATES: Commissions: extended use
Public relations category: Low budget
Day rate GBP 430.00
Half-day rate GBP 275.00

Notes:

  • These rates for extended use include further use over the medium to long term, for instance in brochures, websites, exhibition stands or an annual report.
RATES: Commissions: single or limited use
Public relations category: High budget
Day rate GBP 480.00
Half-day rate GBP 270.00
RATES: Commissions: single or limited use
Public relations category: Low budget
Day rate GBP 310.00
Half-day rate GBP 200.00

Notes:

  • These rates are for a single immediate use in, for example, a press release, leaflet, newsletter or in-house magazine
* Suggested schedule of cancellation fees
RATES: Stock pictures: Brochures, reports etc
Public relations category: High budget
Cover GBP 550.00
Double-page spread GBP 500.00
Full page GBP 350.00
3/4 page GBP 300.00
1/2 page GBP 260.00
1/4 page GBP 220.00
1/8 page GBP 200.00
RATES: Stock pictures: Brochures, reports etc
Public relations category: Low budget
Cover GBP 350.00
Double-page spread GBP 300.00
Full page GBP 200.00
3/4 page GBP 170.00
1/2 page GBP 150.00
1/4 page GBP 130.00
1/8 page GBP 120.00
RATES: Stock pictures: In-house magazine
Public relations category: High budget
Cover GBP 480.00
Double-page spread GBP 420.00
Full page GBP 295.00
3/4 page GBP 230.00
1/2 page GBP 140.00
1/4 page GBP 95.00
1/8 page GBP 80.00
RATES: Stock pictures: In-house magazine
Public relations category: Low budget
Cover GBP 280.00
Double-page spread GBP 235.00
Full page GBP 180.00
3/4 page GBP 150.00
1/2 page GBP 100.00
1/4 page GBP 70.00
1/8 page GBP 60.00
RATES: Stock pictures: Public information leaflets
Public relations category: High budget
Cover GBP 400.00
Double-page spread GBP 375.00
Full page GBP 260.00
3/4 page GBP 225.00
1/2 page GBP 195.00
1/4 page GBP 165.00
1/8 page GBP 150.00
RATES: Stock pictures: Public information leaflets
Public relations category: Low budget
Cover GBP 260.00
Double-page spread GBP 225.00
Full page GBP 150.00
3/4 page GBP 125.00
1/2 page GBP 110.00
1/4 page GBP 100.00
1/8 page GBP 90.00
* Photography / Public relations advice
Agreements
* Agreements affecting Photography
Find a freelance

Browse a selection of NUJ freelances with relevant skills through the Freelance Directory:

* Photographer
More advice and links...
* Photography - contents
* On negotiating for Photography / Public relations
* Association of Photographers
* suggested rates for Corporate work
* Negotiating rates + rights advice
* Search fees
* Photographers' networks
[www.londonfreelance.org]
* Code of practice for commissioning journalists
* Copyright guidelines for editors
* Confirmation of Commission forms
* Fees Guide contents page
* What you should know about copyright
* Rates for the Job good, bad and ugly
* Join the NUJ to get individual advice & representation
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Text © Mike Holderness & previous contributors; Moral rights asserted. Comments to ffg@londonfreelance.org please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.