Notes on negotiating rates for
Photography / Videography

Note, in general, that:

  • The rates suggested are for limited licences to use copyright work: each extra use licensed attracts an extra fee;
  • Rates for online use should reflect the fact that you are effectively granding a worldwide licence;
  • Licences should therefore be for a speficied period of time;
  • The suggested rates are minima from which freelances negotiate upward according to the value of the work; and
  • Freelances who are registered for VAT will add it to every invoice.

This section is a draft. So it's especially important that send us your accounts of successful negotiations for licensing video.

More advice and links...
* Copyright, Designs and Patents Act 1988 as amended (unofficial; 1MB PDF)
* Copyright etc Act 1988 HTML from
* Rates for the Job good, bad and ugly
* Join the NUJ to get individual advice & representation

Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.