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Public relations / Project fees

Rates vary hugely. The "high budget" and "low budget" categories are no more than guides. Some clients fall well above the "high budget" band.

* Uploaded 0101/1010/20202020: if you have a printout, check the current version at www.londonfreelance.org/feesguide/PuProRat.html

Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included.
See notes on negotiating rates and *find a freelance

The suggested rates (Know a better rate? tell us!)
For full definitions of the categories, click on their names
* See also: reported rates, to compare: Public relations / Project fees
RATES:
Project fees category: High budget

These suggestions for high-budget PR projects are the roughest of guides. Especially with consultancy work, clients may feel they have achieved - and in fact obtain - better value by paying more. (Compare luxury goods like perfume, for which higher prices themselves offer customer value.)

Campaign organisation: per day GBP 1000.00
Event organisation (excluding venue hire etc): per day GBP 1000.00
Exhibition planning (excluding venue hire etc): per day GBP 1200.00
Sponsorship management: per day GBP 1000.00
In-house press office work: per day GBP 400.00
Consultancy work: per day from GBP 650.00
Consultancy work: retainer per month GBP 2400.00
Brand Strategy, per day GBP 850.00
RATES:
Project fees category: Low budget
Campaign organisation: per day GBP 650.00
Event organisation (excluding venue hire etc): per day GBP 650.00
Exhibition planning (excluding venue hire etc): per day GBP 650.00
Sponsorship management: per day GBP 650.00
In-house press office work: per day GBP 280.00
Consultancy work: per day GBP 450.00
Consultancy work: retainer per month GBP 1200.00
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Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to ffg@londonfreelance.org please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.