Public relations / Writing and research

Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included. See notes on negotiating rates and *find a freelance

Rates vary hugely. The "high budget" and "low budget" categories are no more than guides. Some clients fall well above the "high budget" band.

* Read me first!  Public relations / Writing and research advice
* Uploaded 2020/0808/19191919: if you have a printout, check the current version at www.londonfreelance.org/feesguide/PuWriRat.html
The suggested rates (Know a better rate? tell us!)
For full definitions of the categories, click on their names
* See also: reported rates, to compare: Public relations / Writing and research
RATES:
Writing and research category: High budget
Press releases: per 1000 words GBP 350.00
Press releases: per day (include research time) GBP 450.00
Brochures and annual reports: per day (include 2 or more sets of revisions) GBP 450.00
Speech writing: 15-30 mins (include research and briefing) GBP 2400.00
Corporate journalism: per 1000 words from GBP 550.00
Web journalism: per 1000 words from GBP 600.00
RATES:
Writing and research category: Low budget
Press releases: per 1000 words GBP 160.00
Press releases: per day (include research time) GBP 270.00
Brochures and annual reports: per day (include 2 or more sets of revisions) GBP 270.00
Speech writing: 15-30 mins (include research and briefing) GBP 1100.00
Corporate journalism: per 1000 words GBP 250.00
Web journalism: per 1000 words GBP 270.00

Notes:

  • Writing articles that require extensive research should be charged for by the hour, at the consultancy rate - see Project fees.
  • Fees for specialist copy written by an expert should include a premium of at least 10% extra.
  • Freelances should charge a premium, for example 25% extra, for taking full responsibility for production up to and including image-setting.
* Public relations / Writing and research advice
Find a freelance

Browse a selection of NUJ freelances with relevant skills through the Freelance Directory:

* Public Relations
* Columnist
* Feature writer
* Researcher
More advice and links...
* Public relations - contents
* On negotiating for Public relations / Writing and research
* Suggested schedule of cancellation fees for shifts
* Photography / Public Relations rates
* NUJ Code of Conduct
[www.londonfreelance.org]
* Code of practice for commissioning journalists
* Copyright guidelines for editors
* Confirmation of Commission forms
* Fees Guide contents page
* What you should know about copyright
* Rates for the Job good, bad and ugly
* Join the NUJ to get individual advice & representation
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Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to ffg@londonfreelance.org please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.