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NUJ Freelance Fees Guide:
Picture editing and research
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Uploaded 2008-05-05; for current version see http://www.londonfreelance.org/feesguide/PictuPrn.html

The rôles of "picture researcher" and "picture editor" have become very fluid - except in newspapers. Generally, the picture editor is responsible for the photographic content of a publication (under the editor-in-chief and in liaison with the art director), while picture researchers find a selection of suitable images within a budget and on time (either working on-line or with hardcopy images or with both).

Picture researchers' responsibilities can also include any or all of the following:

Negotiations and contracts

Rates vary according to the sector. Newspaper day rates appear low compared to others, but most of that work is usually straightforward. By contrast, picture researchers working in book publishing may live with a picture list for a schedule stretching over several months, but be paid only in hours.

Follow the general advice for commissions and contracts and be very clear about who is doing what in order to establish the time and fee. Freelance researchers must be informed about everyone else who will be handling the images borrowed under their signature. The researcher needs to know who is responsible for work that affects theirs. If there is uncertainty about whose responsibility any part of the job is, it is likely to be the researcher's.

Most importantly, researchers must:

Researchers should check arrangements for expenses and keep their own records if the client has agreed to pay these. They must also check who is responsible for paying agencies and photographers - including fees for overdue returns.

Notes on negotiating rates for Picture editing and research

These are some things to remember when negotiating rates for picture editing and research. And please send us your reports of successful negotiations.

‘All-in’ pricing

Clearly, if a client wants an all-in price for a job (particularly common in book publishing or public relations) there should be an agreement on charges applicable when it takes longer than estimates, especially if this is due to the client changing the specifications.

Suggested rates for Picture editing and research

For definitions of the categories used, see below

Picture researchers' responsibilities can also include a wide range of tasks, from commissioning photographers to organising return of originals within deadlines. It is vital that these responsibilities are clearly spelled out when an editor or researcher is engaged.

- Books
Creative picture research: per day GBP 150
Basic picture research: per day GBP 120
Creative picture research: per hour GBP 20
Basic picture research: per hour GBP 17
§ See: Editing/producing books rates

- Broadcasting
Per day GBP 190
Per hour GBP 27
Basic picture research: per day GBP 150

- Magazines - category: A-B: glossy and consumer mags

- Magazines - category: C-D: trade and cheap specialist mags
Basic picture research: per day GBP 125
Basic picture research: per hour GBP 17

- National newspapers - category: Newspapers
Per day GBP 130

- Public relations - category: High budget
Per hour GBP 34

- Public relations - category: Low budget
Per hour GBP 24
§ See: Public Relations / Editing+production rates

Notes:

§ See: Suggested schedule of cancellation fees for shifts

Definitions

Here we define the categories used in the suggested rates sections.

Magazines

Magazine categories are loosely based on advertising rates.

Category definitions for
Magazines
A: large-circulation and glossy mags Large circulation "glossy" consumer magazines charging at least £8000/colour page for advertising; prestigious specialist magazines that may charge less for advertising; for example Marie-Claire, GQ, Management Today.
B: smaller consumer mags Consumer magazines with smaller circulations, charging £5000 - £8000/colour page for advertising; slightly less prestigious specialist magazines, possibly with a more general readership; for example Arena, Moneywise
C: larger trade and trade union mags Larger circulation trade magazines and some special interest titles charging £2000-5000/colour page; for example Accountancy Age, Computer Weekly and trade union journals. Journals of smaller trade unions plead to be allowed into Group D.
D: smaller mags Small circulation trade magazines whose advertising rates are likely to be below £2000/page and magazines that carry little or no advertising; for example Driving Instructors Magazine. Note that small-circulation specialist publications and newsletters going to influential readerships can pay category A rates or better to writers who understand east Siberian tar sands, or nanotube toxicity, or whatever. These should pay at least Category B rates to photographers.

National newspapers

In previous editions of the Guide these were newspaper categories A and B.

Category definitions for
National newspapers
Newspapers National newspapers: daily and Sunday titles produced in London and distributed throughout the UK; The Herald, Sunday Herald, Daily Record and Sunday Mail (Glasgow-based) and The Scotsman and Scotland on Sunday from Edinburgh. Although the London Evening Standard is not a national newspaper, similar rates apply; likewise for Lloyds List.
Newspapers - broadsheet A size of paper: 17 x 22 inches. Until 2003 this was the size preferred by quality papers in the UK.
Newspapers' supplements Glossy colour supplements to national newspapers and their matte equivalents - which should pay more than the parent paper for words and pictures. Unfortunately many of the plethora of dingier supplements - Buy Into A Mutual Fund Now You Idiot, Lifestyle Options Involving Shopping and so forth - pay toward the low end of their parent paper's range.
Qualities What tabloid editor Kelvin McKenzie called "the unpopular press" - national newspapers that were still broadsheet sized in January 2003. From London, for example, the Telegraph, Guardian, Times, Independent and Financial Times (in ascending order of unpopularity).
Tabloids Strictly, a size of paper: 11 x 17 inches or 280 x 430 mm. In terms of rates, conditions and culture, however, tabloids are those newspapers that used this size of paper before January 2003. From London, for example, the Sun, Mirror, Mail, Express and Daily Sport.

Public relations

Given the huge disparity between the rates available from a desperate corporation that needs to save its reputation from nasty allegations, and those from a tiny (or stingy) outfit wanting a routine press release, these are the broadest of broad-brush strokes...

Category definitions for
Public relations
High budget Large commercial organisations
Government departments, quangos
Larger trade unions and national charities
Low budget Small commercial organisations
Most trade unions
Small voluntary organisations and charities

Texts © Mike Holderness & Andrew Wiard; Moral rights asserted.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.