READERS of a certain age will definitely
recognise this image. It sold millions as a poster - according to
[the late] Alberto Korda more than two
million in the months following the death of Ernesto "Che"
Korda has a special interest because it's derived from a photo
he took in the later hours of a speech by Fidel Castro. But he
got nothing for the poster or thousands of other uses.
Image © Alberto Korda
For him, the last straw was when advertising agency Lowe
Lintas used his photo in a campaign for a brand of vodka which the
Freelance wouldn't dream of giving extra publicity
to. He sued the agency and the Rex picture agency - and received a
handsome out-of-court settlement, which he donated to Cuban