NUJ Rate for the Job:
Photography / online
Updated: 2021-04-09
These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" or "Search" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.
Photography, whether paid by the day, the hour or per picture, whose primary purpose is for online publication. | ||||||
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Publication / Programme - details & terms | Group | Year | ![]() |
Total paid | GR |
XXXX |
---|---|---|---|---|---|---|
Daily Mail per picture used online - half that if through an agency | _Assoc | 2013 | ![]() |
25.00 | GR | XXXX |
Demotix 1 photo, news online | 2012 | ![]() |
120.00 | |||
Guardian image sold by Rex Features for online use | _GMG | 2010 | ![]() |
5.00 | XXXX | |
Southport Reporter music events 6 images | _INM | 2015 | ![]() |
0.00 | XXXX | |
Vice reporting event - web licence | 2021 | ![]() |
250.00 | GR | X | |
Vice day - 7 hours perpetual online usage | 2016 | ![]() |
150.00 | XX | ||
Vice half-day - 4 hours, travel and accommodation paid perpetual online usage | 2016 | ![]() |
150.00 | GR | X | |
A trade union client photographing a conference - for any use within internal publications | _TU | 2020 | ![]() |
430.00 | ||
aol.com Picture + story rights position 'unclear' | 2001 | ![]() |
800.00 | |||
Artists website and publications per day shooting paintings and sculptures for website, book and marketing, post production, hire of equipment and expenses - no terms stated as photographer "undertook without knowing" | 2008 | ![]() |
350.00 | |||
Axon 5 hours on site location for corporate head shoot, internal use only | 2011 | ![]() |
480.00 | |||
City of London archive stock photo Cat. 13: Personal or educational web pages or CD Roms - 4 year licence | _HMG | 2013 | ![]() |
15.18 | ||
City of London archive stock photo Cat. 14: CD Roms, Photo CD, web pages - 4 year licence | _HMG | 2013 | ![]() |
59.21 | ||
economist.com Picture to illustrate article on tourism in Burkina Faso all rights | _Pearson | 2013 | ![]() |
25.00 | XX | |
florist's website 36 images for website , licensed one year | 2008 | ![]() |
250.00 | O | ||
GLA website 3 images | _HMG | 2008 | ![]() |
120.00 | ||
Intelfax pix for UK Foreign Office websites no exes! - per pic up to | 2002 | ![]() |
100.00 | |||
KeyAGENT Ltd (Property photography for estate agents) Min 20 photos + floorplan with measurements of property, per property up to 5-bed house (regardless of house value). No expenses paid. , terms - All Rights. Comprehensive contract signed, DBS and Insurance required. | 2018 | ![]() |
30.00 | XXXX | ||
Newsflare Video commissioned via Mentorn Media | 2018 | ![]() |
400.00 | |||
nightclub website to supply at least 18 images from each of 3 nightclubs (one night) for online thumbnailed gallery Internet Pub. Right only | 2002 | ![]() |
210.00 | X | ||
One member reports their minimum rate per historic photo, exclusive - up to one year online | 2020 | ![]() |
800.00 | |||
One member reports their minimum rate per historic photo, non-exclusive - up to one year online; additional US$500 per share button | 2020 | ![]() |
300.00 | |||
Online (various social media usages) MP's office: copyright theft, tracked down and billed them. Paid when threatened with court action for editorial usage (1 x 1yr), (1 x 6mths), (1 x 1mth) all with 80% uplift on each licence for breach of copyright, flagrancy, lack of attribution and derog | 2016 | ![]() |
1559.00 | GR | O | |
Online use on facebook and website. 1 hour photography of live music night club scene and people , prod/exes 1.00 First Online Use | 2016 | ![]() |
25.00 | GR | ||
Online use on facebook and website. 1 hour photography of live music night club scene and people First Online Use | 2016 | ![]() |
20.00 | GR | XXX | |
Oyster.com 100 odd photos of a single hotel, no exes all online rights, no tax deducted. | 2013 | ![]() |
110.00 | XXXX | ||
Pub/restaurant website 40 photographs, 72dpi, for web use only limited to client's website: 1.5 hours work. | 2008 | ![]() |
100.00 | XXXX | ||
Pulp (they're popular musicians, m'lud) website 4 small pix | 1998 | ![]() |
350.00 | |||
Queen Mary University of London - Student Union events per hour of shooting time, one hour extra per event for editing, no exes copyright transfer | 2016 | ![]() |
9.28 | XX | ||
Sun TV short filmed DV package for Sun website, unedited, , terms website use only, rate included hire of camera equipment - agreement states "up to 8 hour shift" | _NI | 2009 | ![]() |
131.89 | GR | XXXX |
VICE News £20 per photo for news feature on top of 18p per word | 2016 | ![]() |
20.00 | GR | ||
web site 6X4 inch photo of kitesurfing one time only web use | 2000 | ![]() |
26.00 | X | ||
Website (Create Services) day | 2008 | ![]() |
225.00 | XX | ||
Key to the rates, by column: |
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1 Publication / Programme, any details of work and licence | ||||||
2 Owner at the time the rate was reported, where known | Group | |||||
3 The year in which the rate was reported | Year |
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4 Currency: either ![]() ![]() ![]() | ![]() |
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5 Amount paid (total of basic licence and extra licences for web use, database resale...) | Amount |
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7 "Going Rate" according to experienced NUJ members - do try to better it: | GR |
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or Minimum rate set out in NUJ House Agreement: | HA |
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8 Underpaid, in the fallible opinion of the Freelance editor: | ![]() | 50.00 | X |
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or Just sometimes we're pleasantly surprised: | ![]() | 1500.00 | O |
Other rates:
Type of work: | In the "sector": (click or tap below!) | ||||||
---|---|---|---|---|---|---|---|
Words, per 1000 | News | Local | Mag | online | Book | PR | Other |
Words, other | News | Local | Mag | online | Book | PR | Other |
Photography | News | Local | Mag | online | Book | PR | Other |
Broadcasting | News | Local | Other including podcasting | ||||
Shifts | News | Local | Mag | online | Book | PR | Other |
Other: | Cartoons | Crosswords | Illustration | Punditry | Retainer | Teaching | Tip-off | Translation | ||||||
Recently reported rates | all from the past few months |



