[NUJ.LFB] NUJ Rate for the Job:
Photography / pr

Updated: 2018-05-20

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" or "Search" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

^ Photography / pr

Public Relations work should attract much higher rates than reporting work, even for the same client. So ask what the pictures are for! (Also try Photography / other.)

* Tell us what you've been paid for Photography / pr * Freelance Fees Guide
Publication / Programme - details & terms Group Year currency Total paid GR
Key Agent property advertising giving up all rights to images - and many other demands besides, no expenses 2017 GBP 30 GR XXX
The Brent magazine (London Borough of Brent) 1 hour, 30 pics wired and CD posted, no exes _HMG 2013 GBP 120
Area map for an advertisement location photos of different areas for an area map, for advertisement unlimited usage rights, albeit non-exclusive 2007 GBP 200 XX
BBC Picture Publicity day all rights + expenses/materials _BBC 2002 GBP 275
BP 2 hours 1996 GBP 100
Brent Council half day _HMG 2005 GBP 80 XXX
Brent Council per hour _HMG 2006 GBP 95
Breton Festival print 1994 GBP 80
Business website/brochures PR photography 2006 GBP 820 HA O
Camden Council half-day 1996 GBP 135
Charity launch event 2 hour evening shoot and images to DVD 2008 GBP 150
Citizens' Advice Bureau day 1994 GBP 160
City of London archive stock photo Cat. 7: Advertising materials, BW _HMG 2013 GBP 298.5
City of London archive stock photo Cat. 10: Commercial films, videos, BW _HMG 2013 GBP 59.71
City of London archive stock photo Cat. 7: Advertising materials, colour _HMG 2013 GBP 352.34
City of London archive stock photo Cat. 10: Commercial films, videos, colour _HMG 2013 GBP 94.93
CLIC Sargent half day shoot for cancer charity 2017 GBP 200
Comm. Group Public Relations extended use of pix 2005 GBP 400
Community Foundation half-day photo assignment one year licence for general PR use 2006 GBP 155
Community Foundation one-hour photocall 1-year licence including web use 2006 GBP 155
Community regeneration projects photography and videography per job, including exes licences for 3 and 6 years _HMG 2013 GBP 2000 O
Company brochure Headshots of 6-8 execs for web use only. non-exclusive 2011 GBP 400 O
Compilation CD (Luana Bop) cover photo 2001 GBP 500
Corporate literature day (10-3.30) doing headshots and lifestyle for asset management company 2008 GBP 650
Corporate website 3.5 hours (8 Portrait, 1 Group, 10 On-The-Job pics) , prod/exes included in fee , terms use for corporate website only. 2010 EUR 350 GR
Eurostar Guide 1.5 pictures (?) 1998 GBP 135
Event company 3 hours 2011 GBP 390 O
Fashion/advertising shoot Assistant per day 1999 GBP 250
Fashion/magazine shoot Assistant per day 1999 GBP 100
GMB half day (Public Relations work) _TU 2000 GBP 180 GR
Grayling PR videography: 90-second web package, exes included web-only licence and unlikely to be used for long 2013 GBP 500 GR
Greater London Authority Press Provide 3 photographers, 2 videographers 8 hours/day every day for 8 weeks. Immediate turnaround of 20 images/photographer and 100/day overall plus video coverage (not sure of time needed)to provide coverage of Olympic Events. Range of photos required, pr _HMG 2012 GBP 160 XXXX
Hackney Council half-day 1993 GBP 125
Hackney Council day 1993 GBP 200
Haringey Council pic, colour+exes 1995 GBP 225
Hill Magnet per day 2006 GBP 200
in-house PR half-day shoot in Essex, prod/exes 0 FBS 2013 GBP 600 GR O
International Year of the Family day 1994 GBP 150
Karen Triggs PR commissioned photography for website 4 images per day , no prod/exes 1 year licence 2008 GBP 500 GR
Kew (retail PR) 20-pic PR display 2005 GBP 4500 O
Law firm in London & around UK portraits for website, 4 full days and 2 hrs travel paid, web use only 2012 GBP 2200
Local restaurant advertising photography (2 hours) licensed or advertising, display, corporate literature, local, regional and trade media + website use 2013 GBP 200
London Borough Council event (2 hours) , prod/exes 38 digital processing / 30 travel _HMG 2009 GBP 190
London Literature Festival, South Bank Centre Unauthorised full-page brochure usage, unauthorised cropping, plus mis-crediting of my iconic 1986 "rooftop" image of Gilbert&George to "Didier Hays" 2011 GBP 500 XXXX
Lowe Alpine day shoot abroad all rights 2005 GBP 500
LPO Yearbook cover 1998 GBP 200
Metro Media 1 PR photo; half day 1998 GBP 250
MIG Interactive day PR shoot extra for cover licence 2006 GBP 800
Myriad PR Wanted 1 hour on site doing standard presentation type pics, Travel time was 1.5 hours round trip wanted unprocessed film 2000 GBP 50 XXXX
National Portrait Gallery 4 images for corporate brochure FBS _HMG 2004 GBP 500 O
Neil Stuart Associates (lobbyists) per day 1997 GBP 250
Nuclear Industry Association Cover picture used from library images, single use 2011 GBP 200
other photograph a dress rehearsal of a stage play for the princess trust and the local council _HMG 2005 GBP 0
Oxfam half day shoot, incl production charges (6 pictures) plus travel licensed for 5 years non-exclusive 2013 GBP 300 GR
Pal records per day 2001 GBP 250
Pegasus PR event photos 2010 GBP 100 XX
Photofusion agency half day for Law Society FBS 2002 GBP 237
Polhill Communications 6 PR photos; half day 1998 GBP 300 O
PR agencies hour 1994 GBP 80
PR brochure half day, supply hi res images on DVD 2008 GBP 175 XXX
PR campaign full day event and an evening 2007 GBP 1000 GR
PR company One live photo (from my archive) , non-exclusive, worldwide, 1-year license for promotional use only (online or print) 2008 GBP 250
PR release (Political party) PR half day 2000 GBP 120 X
Prince's Trust / local council series of 14 portraits 'to encourage youth' _HMG 2011 GBP 500
Ptarmigan Consultants 1 hour shoot 2004 GBP 100 O
RAC half-day 1996 GBP 200
Reclaim Shakespeare photographing protest for activist group press and PR use for 6 months 2013 GBP 240 O
Rory Peck Trust / CNN PR photo call and private event photos, no exes 2013 GBP 150
Saatchi 9-6 shoot, all useable images exclusive worldwide till Dec 2013 2011 GBP 1200
Sheffield City Council half day PR photography (various) FBS _HMG 2006 GBP 150 X
Shipping company (of indeterminate size) photography for PR, 2 hours 2012 GBP 350 O
Standard Life photos plus cover pic via Connect Communications in Scotland 2006 GBP 250 XXXX
SW Thames Regional Health Authority day _HMG 1993 GBP 200
Tate and Lyle one-and-a-half hour shoot 2006 GBP 140
Tate and Lyle 1/4 p for marketing brochure 2007 GBP 70 XXX
The Goodies photo feature FBS 2006 GBP 200
Tribute band souvenier brochure 1 x location shoot (2 hours) + 1 live shoot (2 hours) exclusive commercial usage 2007 GBP 900 O
Trident Communications day 2006 GBP 235
United Nations day 1994 GBP 166.67
unnamed record company use 3 stock pix, plus print costs 2000 GBP 500
unnamed record company week shooting band in USA plus meetings, with exes, photographer to pay assistant, indefinite promo+covers licence 2000 GBP 7000
US government online 3-min propaganda video videography: fee included editing and all expenses all rights 2008 USD 3000 GR
Walsall Voluntary Action 3 Days of photography, processing etc; travel involved FBS and 1 year web use 2005 GBP 600
Westminster City Council 1hr shoot 1997 GBP 75
Westminster City Council day 1996 GBP 150
Westminster City Council day 1996 GBP 150
Westminster City Council callout 1996 GBP 75
Westminster City Council half-day 1996 GBP 110
Westminster Council per job 1997 GBP 75
Westminster Council 1 hr shoot 1998 GBP 75
Whitbread in-house magazine PR shoot licensed for 3 years in-house magazine and web use 2013 GBP 270 GR
WorldComm PR day shift - world rights 1 year 2000 GBP 500
~various PR agencies half-day 1994 GBP 140
Key to the rates, by column:
1 Publication / Programme, any details of work and licence
2 Owner at the time the rate was reported, where knownGroup
3 The year in which the rate was reportedYear
4 Currency: either GBP or EUR or (US) USDcurrency
5 Amount paid (total of basic licence and extra licences for web use, database resale...) Amount
7 "Going Rate" according to experienced NUJ members - do try to better it:  GR
or Minimum rate set out in NUJ House Agreement (more will be made soon):  HA
8 Underpaid, in the fallible opinion of the Freelance editor:GBP50X
or Just sometimes we're pleasantly surprised:EUR1500O

Other rates:

Type of work: In the "sector": (click or tap below!)
Words, per 1000 News Local Mag online Book PR Other
Words, other News Local Mag online Book PR Other
Photography News Local Mag online Book PR Other
Broadcasting News Local Other including podcasting
Shifts News Local Mag online Book PR Other
Other: Cartoons | Crosswords | Illustration | Punditry | Retainer | Teaching | Tip-off | Translation
Recently reported rates all from the past few months