[NUJ.LFB] NUJ Rate for the Job: Photography / pr

Updated: 2022-01-20

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" or "Search" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

Photography / pr

Public Relations work should attract much higher rates than reporting work, even for the same client. So ask what the pictures are for! (Also try Photography / other.)

* Tell us what you've been paid for Photography / pr * Freelance Fees Guide
Publication / Programme - details & terms Group Year currency Total paid GR
33Shake day taking photos for website 2018 GBP 200.00 XX
Key Agent property advertising giving up all rights to images - and many other demands besides, no expenses 2017 GBP 30.00 GR XXX
The Brent magazine (London Borough of Brent) 1 hour, 30 pics wired and CD posted, no exes _HMG 2013 GBP 120.00
A PR company photographing a conference - any PR use within internal publications , production/exes £40 2020 GBP 350.00
A religious client photographing presentations - for any use within internal publications 2020 GBP 150.00 X
A trade union client photographing a conference - for any use within internal publications _TU 2020 GBP 475.00
A trade union client photographing a conference - for any PR use and within internal publications _TU 2020 GBP 475.00
A trade union client photographing a conference - for any use within internal publications _TU 2020 GBP 340.00
A trade union client 2-hour press conference - for any PR use and within internal publications _TU 2020 GBP 275.00
A trade union client 1-day conference - for any PR use and within internal publications _TU 2020 GBP 450.00 X
Advertising photographer day up to (via #FreelancerPayGap) 2020 GBP 4000.00
Area map for an advertisement location photos of different areas for an area map, for advertisement unlimited usage rights, albeit non-exclusive 2007 GBP 200.00 XX
BBC Picture Publicity day all rights + expenses/materials _BBC 2002 GBP 275.00
BP 2 hours 1996 GBP 100.00
Brent Council per hour _HMG 2006 GBP 95.00
Brent Council half day _HMG 2005 GBP 80.00 XXX
Breton Festival print 1994 GBP 80.00
Business website/brochures PR photography 2006 GBP 820.00 HA O
Camden Council half-day 1996 GBP 135.00
Charity launch event 2 hour evening shoot and images to DVD 2008 GBP 150.00
Citizens' Advice Bureau day 1994 GBP 160.00
City of London archive stock photo Cat. 7: Advertising materials, BW _HMG 2013 GBP 298.50
City of London archive stock photo Cat. 7: Advertising materials, colour _HMG 2013 GBP 352.34
City of London archive stock photo Cat. 10: Commercial films, videos, colour _HMG 2013 GBP 94.93
City of London archive stock photo Cat. 10: Commercial films, videos, BW _HMG 2013 GBP 59.71
CLIC Sargent half day shoot for cancer charity 2017 GBP 200.00
Coca-Cola food stylist day (via #FreelancerPayGap) 2020 GBP 600.00
Comm. Group Public Relations extended use of pix 2005 GBP 400.00
Community Foundation one-hour photocall 1-year licence including web use 2006 GBP 155.00
Community Foundation half-day photo assignment one year licence for general PR use 2006 GBP 155.00
Community regeneration projects photography and videography per job, including exes licences for 3 and 6 years _HMG 2013 GBP 2000.00 O
Company brochure Headshots of 6-8 execs for web use only. non-exclusive 2011 GBP 400.00 O
Compilation CD (Luana Bop) cover photo 2001 GBP 500.00
Corporate literature day (10-3.30) doing headshots and lifestyle for asset management company 2008 GBP 650.00
Corporate sponsor shot branded print (unframed): provision of 24"x19" shot of player with sponsor branding, for single print use 2020 GBP 72.00 GR ???
Corporate website 3.5 hours (8 Portrait, 1 Group, 10 On-The-Job pics) , prod/exes included in fee , terms use for corporate website only. 2010 EUR 350.00 GR
Council website image embedded in a downloadable PDF as an online resource, terms - one website only 2019 GBP 200.00
Eurostar Guide 1.5 pictures (?) 1998 GBP 135.00
Event company 3 hours 2011 GBP 390.00 O
Fashion and photography producer day up to (via #FreelancerPayGap) 2020 GBP 500.00
Fashion/advertising shoot Assistant per day 1999 GBP 250.00
Fashion/magazine shoot Assistant per day 1999 GBP 100.00
GMB half day (Public Relations work) _TU 2000 GBP 180.00 GR
Grayling PR videography: 90-second web package, exes included web-only licence and unlikely to be used for long 2013 GBP 500.00 GR
Greater London Authority Press Provide 3 photographers, 2 videographers 8 hours/day every day for 8 weeks. Immediate turnaround of 20 images/photographer and 100/day overall plus video coverage (not sure of time needed)to provide coverage of Olympic Events. Range of photos required, pr _HMG 2012 GBP 160.00 XXXX
Hackney Council day 1993 GBP 200.00
Hackney Council half-day 1993 GBP 125.00
Haringey Council pic, colour+exes 1995 GBP 225.00
Hill Magnet per day 2006 GBP 200.00
in-house PR half-day shoot in Essex, prod/exes 0 FBS 2013 GBP 600.00 GR O
International Year of the Family day 1994 GBP 150.00
Karen Triggs PR commissioned photography for website 4 images per day , no prod/exes 1 year licence 2008 GBP 500.00 GR
Kew (retail PR) 20-pic PR display 2005 GBP 4500.00 O
Key agent Photographs of a £1.5m house for estate agent listing; terms not discussed 2015 GBP 30.00 XX
Law firm one-day on-location portraiture , terms - licensed for all media in perpetuity but "copyright retained" - travel expenses repaid 2018 GBP 500.00 O
Law firm in London & around UK portraits for website, 4 full days and 2 hrs travel paid, web use only 2012 GBP 2200.00
Leicester City football club camera operator day 2019 GBP 390.00 O
Local council publicity flyer for a council event _HMG 2019 GBP 200.00
Local London charity photography day - post-processing, and some administration work; licensed for all media in perpetuity but copyright retained 2018 GBP 250.00
Local restaurant advertising photography (2 hours) licensed or advertising, display, corporate literature, local, regional and trade media + website use 2013 GBP 200.00
London Borough Council event (2 hours) , prod/exes 38 digital processing / 30 travel _HMG 2009 GBP 190.00
London Literature Festival, South Bank Centre Unauthorised full-page brochure usage, unauthorised cropping, plus mis-crediting of my iconic 1986 "rooftop" image of Gilbert&George to "Didier Hays" 2011 GBP 500.00 XXXX
Lowe Alpine day shoot abroad all rights 2005 GBP 500.00
LPO Yearbook cover 1998 GBP 200.00
Marketing and creative social media marketer, photographer day 500 Canadian dollars = (via #FreelancerPayGap) 2020 GBP 290.00
Metro Media 1 PR photo; half day 1998 GBP 250.00
MIG Interactive day PR shoot extra for cover licence 2006 GBP 800.00
Myriad PR Wanted 1 hour on site doing standard presentation type pics, Travel time was 1.5 hours round trip wanted unprocessed film 2000 GBP 50.00 XXXX
National Portrait Gallery 4 images for corporate brochure FBS _HMG 2004 GBP 500.00 O
Neil Stuart Associates (lobbyists) per day 1997 GBP 250.00
Nuclear Industry Association Cover picture used from library images, single use 2011 GBP 200.00
NUJ per day? _TU 2019 GBP 300.00 O
NUJ photographing event _TU 2019 GBP 300.00
other photograph a dress rehearsal of a stage play for the princess trust and the local council _HMG 2005 GBP 0.00
Oxfam half day shoot, incl production charges (6 pictures) plus travel licensed for 5 years non-exclusive 2013 GBP 300.00 GR
Pal records per day 2001 GBP 250.00
Pegasus PR event photos 2010 GBP 100.00 XX
Personal portrait personal portrait - for any use by subject 2020 GBP 150.00 X
Photofusion agency half day for Law Society FBS 2002 GBP 237.00
Photography photographer day (via #FreelancerPayGap) 2020 GBP 650.00
Photography photographer day (via #FreelancerPayGap) 2020 GBP 400.00
Photography day (via #FreelancerPayGap) 2020 GBP 550.00
Photography day (via #FreelancerPayGap) 2020 GBP 750.00
Photography producer / editor day up to (via #FreelancerPayGap) 2020 GBP 180.00
Photography day (via #FreelancerPayGap) 2020 GBP 500.00
Photography day up to (via #FreelancerPayGap) 2020 GBP 350.00
Photography day up to 3000 Australian dollars = (via #FreelancerPayGap) 2020 GBP 1670.00
Photography day (via #FreelancerPayGap) 2020 GBP 750.00
Photography day (via #FreelancerPayGap) 2020 GBP 750.00
Photography (commercial, advertising, editorial) day (via #FreelancerPayGap) 2020 GBP 650.00
Photography day day (via #FreelancerPayGap) 2020 GBP 500.00
Polhill Communications 6 PR photos; half day 1998 GBP 300.00 O
PR agencies hour 1994 GBP 80.00
PR agency one hour PR photography, FBS, prod/exes £40 2019 GBP 200.00 O
PR agency licence fee for single display use of image on a trade exhibition stand , terms 1 month display use only 2019 GBP 150.00 GR O
PR brochure half day, supply hi res images on DVD 2008 GBP 175.00 XXX
PR campaign full day event and an evening 2007 GBP 1000.00 GR
PR client magazine feature - for any client-owned web site use and within internal publications 2020 GBP 200.00
PR company Cheque presentation photo 2018 GBP 200.00
PR company One live photo (from my archive) , non-exclusive, worldwide, 1-year license for promotional use only (online or print) 2008 GBP 250.00
PR for a manufacturing company photographing an individual - for any use within internal publications 2020 GBP 400.00
PR release (Political party) PR half day 2000 GBP 120.00 X
Prince's Trust / local council series of 14 portraits 'to encourage youth' _HMG 2011 GBP 500.00
Private school one day location PR photography, FBS, production/exes £120 2019 GBP 800.00 O
Ptarmigan Consultants 1 hour shoot 2004 GBP 100.00 O
RAC half-day 1996 GBP 200.00
Reclaim Shakespeare photographing protest for activist group press and PR use for 6 months 2013 GBP 240.00 O
Retail client for PR two hours at venue plus processing time - half day - for any client-owned web site use and within internal publications 2020 GBP 250.00
Rory Peck Trust / CNN PR photo call and private event photos, no exes 2013 GBP 150.00
Saatchi 9-6 shoot, all useable images exclusive worldwide till Dec 2013 2011 GBP 1200.00
Sheffield City Council half day PR photography (various) FBS _HMG 2006 GBP 150.00 X
Shelter (housing charity) pictures for annual report 2020 GBP 500.00
Shipping company (of indeterminate size) photography for PR, 2 hours 2012 GBP 350.00 O
Small charity made and edited video with own equipment - expenses on top 2020 GBP 350.00 X
Small online retailer one hour studio photography, 12 shots supplied, Web use only 2019 GBP 150.00 GR
Standard Life photos plus cover pic via Connect Communications in Scotland 2006 GBP 250.00 XXXX
SW Thames Regional Health Authority day _HMG 1993 GBP 200.00
Tate and Lyle 1/4 p for marketing brochure 2007 GBP 70.00 XXX
Tate and Lyle one-and-a-half hour shoot 2006 GBP 140.00
The Goodies photo feature FBS 2006 GBP 200.00
Tribute band souvenier brochure 1 x location shoot (2 hours) + 1 live shoot (2 hours) exclusive commercial usage 2007 GBP 900.00 O
Trident Communications day 2006 GBP 235.00
United Nations Taking a portrait in a cafe 2021 GBP 500.00
United Nations day 1994 GBP 166.67
University website photographing events or people for press releases - expenses not paid, paid per hour or per image depending on how many images they wanted (£5 per extra image) 2019 GBP 40.00
unnamed record company week shooting band in USA plus meetings, with exes, photographer to pay assistant, indefinite promo+covers licence 2000 GBP 7000.00
unnamed record company use 3 stock pix, plus print costs 2000 GBP 500.00
US government online 3-min propaganda video videography: fee included editing and all expenses all rights 2008 USD 3000.00 GR
Walsall Voluntary Action 3 Days of photography, processing etc; travel involved FBS and 1 year web use 2005 GBP 600.00
Westminster City Council 1hr shoot 1997 GBP 75.00
Westminster City Council day 1996 GBP 150.00
Westminster City Council callout 1996 GBP 75.00
Westminster City Council day 1996 GBP 150.00
Westminster City Council half-day 1996 GBP 110.00
Westminster Council 1 hr shoot 1998 GBP 75.00
Westminster Council per job 1997 GBP 75.00
Whitbread in-house magazine PR shoot licensed for 3 years in-house magazine and web use 2013 GBP 270.00 GR
WorldComm PR day shift - world rights 1 year 2000 GBP 500.00
~various PR agencies half-day 1994 GBP 140.00
Key to the rates, by column:
1 Publication / Programme, any details of work and licence
2 Owner at the time the rate was reported, where knownGroup
3 The year in which the rate was reportedYear
4 Currency: either GBP or EUR or (US) USDcurrency
5 Amount paid (total of basic licence and extra licences for web use, database resale...) Amount
7 "Going Rate" according to experienced NUJ members - do try to better it:  GR
or Minimum rate set out in NUJ House Agreement:  HA
8 Underpaid, in the fallible opinion of the Freelance editor:GBP50.00X
or Just sometimes we're pleasantly surprised:EUR1500.00O

Other rates:

Type of work: In the "sector": (click or tap below!)
Words, per 1000 News Local Mag online Book PR Other
Words, other News Local Mag online Book PR Other
Photography News Local Mag online Book PR Other
Broadcasting News Local Other including podcasting
Shifts News Local Mag online Book PR Other
Other: Cartoons | Crosswords | Illustration | Punditry | Retainer | Teaching | Tip-off | Translation
Recently reported rates all from the past few months