NUJ Rate for the Job:
recent rates for Photography / pr
Updated: 2021-01-16
These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" or "Search" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.
![]() |
||||||
Public Relations work should attract much higher rates than reporting work, even for the same client. So ask what the pictures are for! (Also try Photography / other.) | ||||||
![]() |
![]() |
|||||
Publication / Programme - details & terms | Group | Year | ![]() |
Total paid | GR |
XXXX |
---|---|---|---|---|---|---|
A PR company photographing a conference - any PR use within internal publications , production/exes £40 | 2020 | ![]() |
350.00 | |||
A trade union client photographing a conference - for any use within internal publications | _TU | 2020 | ![]() |
475.00 | ||
A trade union client photographing a conference - for any PR use and within internal publications | _TU | 2020 | ![]() |
475.00 | ||
A trade union client photographing a conference - for any use within internal publications | _TU | 2020 | ![]() |
340.00 | ||
A trade union client 2-hour press conference - for any PR use and within internal publications | _TU | 2020 | ![]() |
275.00 | ||
CLIC Sargent half day shoot for cancer charity | 2017 | ![]() |
200.00 | |||
Corporate sponsor shot branded print (unframed): provision of 24"x19" shot of player with sponsor branding, for single print use | 2020 | ![]() |
72.00 | GR | ??? | |
Council website image embedded in a downloadable PDF as an online resource, terms - one website only | 2019 | ![]() |
200.00 | |||
Law firm one-day on-location portraiture , terms - licensed for all media in perpetuity but "copyright retained" - travel expenses repaid | 2018 | ![]() |
500.00 | O | ||
Leicester City football club camera operator day | 2019 | ![]() |
390.00 | O | ||
Local council publicity flyer for a council event | _HMG | 2019 | ![]() |
200.00 | ||
Local London charity photography day - post-processing, and some administration work; licensed for all media in perpetuity but copyright retained | 2018 | ![]() |
250.00 | |||
NUJ per day? | _TU | 2019 | ![]() |
300.00 | O | |
NUJ photographing event | _TU | 2019 | ![]() |
300.00 | ||
PR agency one hour PR photography, FBS, prod/exes £40 | 2019 | ![]() |
200.00 | O | ||
PR agency licence fee for single display use of image on a trade exhibition stand , terms 1 month display use only | 2019 | ![]() |
150.00 | GR | O | |
PR client magazine feature - for any client-owned web site use and within internal publications | 2020 | ![]() |
200.00 | |||
PR company Cheque presentation photo | 2018 | ![]() |
200.00 | |||
PR for a manufacturing company photographing an individual - for any use within internal publications | 2020 | ![]() |
400.00 | |||
Private school one day location PR photography, FBS, production/exes £120 | 2019 | ![]() |
800.00 | O | ||
Retail client for PR two hours at venue plus processing time - half day - for any client-owned web site use and within internal publications | 2020 | ![]() |
250.00 | |||
Shelter (housing charity) pictures for annual report | 2020 | ![]() |
500.00 | |||
Small online retailer one hour studio photography, 12 shots supplied, Web use only | 2019 | ![]() |
150.00 | GR | ||
University website photographing events or people for press releases - expenses not paid, paid per hour or per image depending on how many images they wanted (£5 per extra image) | 2019 | ![]() |
40.00 | |||
Key to the rates, by column: |
||||||
1 Publication / Programme, any details of work and licence | ||||||
2 Owner at the time the rate was reported, where known | Group | |||||
3 The year in which the rate was reported | Year |
|||||
4 Currency: either ![]() ![]() ![]() | ![]() |
|||||
5 Amount paid (total of basic licence and extra licences for web use, database resale...) | Amount |
|||||
7 "Going Rate" according to experienced NUJ members - do try to better it: | GR |
|||||
or Minimum rate set out in NUJ House Agreement: | HA |
|||||
8 Underpaid, in the fallible opinion of the Freelance editor: | ![]() | 50.00 | X |
|||
or Just sometimes we're pleasantly surprised: | ![]() | 1500.00 | O |
Other recent rates:
Type of work: | In the "sector": (click or tap below!) | ||||||
---|---|---|---|---|---|---|---|
Words, per 1000 | News | Local | Mag | online | Book | PR | Other |
Words, other | News | Local | Mag | online | Book | PR | Other |
Photography | News | Local | Mag | online | Book | PR | Other |
Broadcasting | News | Local | Other including podcasting | ||||
Shifts | News | Local | Mag | online | Book | PR | Other |
Other: | Cartoons | Crosswords | Illustration | Punditry | Retainer | Teaching | Tip-off | Translation | ||||||
Recently reported rates | all from the past few months |



