[NUJ.LFB] NUJ Rate for the Job: recent rates for Photography / pr

Updated: 2018-08-27

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" or "Search" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

Photography / pr

Public Relations work should attract much higher rates than reporting work, even for the same client. So ask what the pictures are for! (Also try Photography / other.)

* Tell us what you've been paid for Photography / pr * Freelance Fees Guide
Publication / Programme - details & terms Group Year currency Total paid GR
The Brent magazine (London Borough of Brent) 1 hour, 30 pics wired and CD posted, no exes _HMG 2013 GBP 120.00
City of London archive stock photo Cat. 7: Advertising materials, BW _HMG 2013 GBP 298.50
City of London archive stock photo Cat. 7: Advertising materials, colour _HMG 2013 GBP 352.34
City of London archive stock photo Cat. 10: Commercial films, videos, colour _HMG 2013 GBP 94.93
City of London archive stock photo Cat. 10: Commercial films, videos, BW _HMG 2013 GBP 59.71
CLIC Sargent half day shoot for cancer charity 2017 GBP 200.00
Community regeneration projects photography and videography per job, including exes licences for 3 and 6 years _HMG 2013 GBP 2000.00 O
Grayling PR videography: 90-second web package, exes included web-only licence and unlikely to be used for long 2013 GBP 500.00 GR
in-house PR half-day shoot in Essex, prod/exes 0 FBS 2013 GBP 600.00 GR O
Law firm in London & around UK portraits for website, 4 full days and 2 hrs travel paid, web use only 2012 GBP 2200.00
Local restaurant advertising photography (2 hours) licensed or advertising, display, corporate literature, local, regional and trade media + website use 2013 GBP 200.00
Oxfam half day shoot, incl production charges (6 pictures) plus travel licensed for 5 years non-exclusive 2013 GBP 300.00 GR
PR company Cheque presentation photo 2018 GBP 200.00
Reclaim Shakespeare photographing protest for activist group press and PR use for 6 months 2013 GBP 240.00 O
Rory Peck Trust / CNN PR photo call and private event photos, no exes 2013 GBP 150.00
Whitbread in-house magazine PR shoot licensed for 3 years in-house magazine and web use 2013 GBP 270.00 GR
Key to the rates, by column:
1 Publication / Programme, any details of work and licence
2 Owner at the time the rate was reported, where knownGroup
3 The year in which the rate was reportedYear
4 Currency: either GBP or EUR or (US) USDcurrency
5 Amount paid (total of basic licence and extra licences for web use, database resale...) Amount
7 "Going Rate" according to experienced NUJ members - do try to better it:  GR
or Minimum rate set out in NUJ House Agreement:  HA
8 Underpaid, in the fallible opinion of the Freelance editor:GBP50.00X
or Just sometimes we're pleasantly surprised:EUR1500.00O

Other recent rates:

Type of work: In the "sector": (click or tap below!)
Words, per 1000 News Local Mag online Book PR Other
Words, other News Local Mag online Book PR Other
Photography News Local Mag online Book PR Other
Broadcasting News Local Other including podcasting
Shifts News Local Mag online Book PR Other
Other: Cartoons | Crosswords | Illustration | Punditry | Retainer | Teaching | Tip-off | Translation
Recently reported rates all from the past few months