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NUJ Rate for the Job:
recent rates for Photography / pr
Updated: 2022-09-16
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Photography / Public relations
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Public Relations work should attract much higher rates than reporting work, even for the same client. So ask what the pictures are for! (Also try Photography / other.) | ||||||
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Tell us what you've been paid for Photography / pr |
Freelance Fees Guide
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| Publication / Programme - details & terms | Group | Year |  |
Total paid | GR |
XXXX |
|---|---|---|---|---|---|---|
| A PR company photographing a conference - any PR use within internal publications , production/exes £40 | 2020 |  |
350.00 | |||
| A trade union client photographing a conference - for any use within internal publications | _TU | 2020 | |
475.00 | ||
| A trade union client photographing a conference - for any PR use and within internal publications | _TU | 2020 | |
475.00 | ||
| A trade union client photographing a conference - for any use within internal publications | _TU | 2020 | |
340.00 | ||
| A trade union client 2-hour press conference - for any PR use and within internal publications | _TU | 2020 | |
275.00 | ||
| Advertising photographer day up to (via #FreelancerPayGap) | 2020 | |
4000.00 | |||
| All Wales People First project management and photography at £15.62 per hour - fee given for work across three months including expenses - copyright of images shared with the project | 2022 | |
1904.00 | |||
| CLIC Sargent half day shoot for cancer charity | 2017 | |
200.00 | |||
| Coca-Cola food stylist day (via #FreelancerPayGap) | 2020 | |
600.00 | |||
| Corporate sponsor shot branded print (unframed): provision of 24"x19" shot of player with sponsor branding, for single print use | 2020 | |
72.00 | GR | ??? | |
| Council website image embedded in a downloadable PDF as an online resource, terms - one website only | 2019 | |
200.00 | |||
| Fashion and photography producer day up to (via #FreelancerPayGap) | 2020 | |
500.00 | |||
| Law firm one-day on-location portraiture , terms - licensed for all media in perpetuity but "copyright retained" - travel expenses repaid | 2018 | |
500.00 | O | ||
| Leicester City football club camera operator day | 2019 | |
390.00 | O | ||
| Local council publicity flyer for a council event | _HMG | 2019 | |
200.00 | ||
| Local London charity photography day - post-processing, and some administration work; licensed for all media in perpetuity but copyright retained | 2018 | |
250.00 | |||
| Marketing and creative social media marketer, photographer day 500 Canadian dollars = (via #FreelancerPayGap) | 2020 | |
290.00 | |||
| NEU (National Education Union) covering a picket line - 2 hours plus editing - non-exclusive use, online and print | _TU | 2022 | |
300.00 | O | |
| NUJ per day? | _TU | 2019 | |
300.00 | O | |
| NUJ photographing event | _TU | 2019 | |
300.00 | ||
| Online programme showcasing US entrepreneurs supply of one photo - client paid before hi-res files released - licensed only for this online use, in perpetuity | 2022 | |
1000.00 | |||
| Photography photographer day (via #FreelancerPayGap) | 2020 | |
650.00 | |||
| Photography photographer day (via #FreelancerPayGap) | 2020 | |
400.00 | |||
| Photography day (via #FreelancerPayGap) | 2020 | |
550.00 | |||
| Photography day (via #FreelancerPayGap) | 2020 | |
750.00 | |||
| Photography producer / editor day up to (via #FreelancerPayGap) | 2020 | |
180.00 | |||
| Photography day (via #FreelancerPayGap) | 2020 | |
500.00 | |||
| Photography day up to (via #FreelancerPayGap) | 2020 | |
350.00 | |||
| Photography day up to 3000 Australian dollars = (via #FreelancerPayGap) | 2020 | |
1670.00 | |||
| Photography day (via #FreelancerPayGap) | 2020 | |
750.00 | |||
| Photography day (via #FreelancerPayGap) | 2020 | |
750.00 | |||
| Photography (commercial, advertising, editorial) day (via #FreelancerPayGap) | 2020 | |
650.00 | |||
| Photography day day (via #FreelancerPayGap) | 2020 | |
500.00 | |||
| PR agency one hour PR photography, FBS, prod/exes £40 | 2019 | |
200.00 | O | ||
| PR agency licence fee for single display use of image on a trade exhibition stand , terms 1 month display use only | 2019 | |
150.00 | GR | O | |
| PR client magazine feature - for any client-owned web site use and within internal publications | 2020 | |
200.00 | |||
| PR company Cheque presentation photo | 2018 | |
200.00 | |||
| PR for a manufacturing company photographing an individual - for any use within internal publications | 2020 | |
400.00 | |||
| Private school one day location PR photography, FBS, production/exes £120 | 2019 | |
800.00 | O | ||
| RCN Wales (Royal College of Nursing) event photography - 2.5 hours - non-exclusive use, online and print | _TU | 2022 | |
240.00 | ||
| Retail client for PR two hours at venue plus processing time - half day - for any client-owned web site use and within internal publications | 2020 | |
250.00 | |||
| Shelter (housing charity) pictures for annual report | 2020 | |
500.00 | |||
| Small online retailer one hour studio photography, 12 shots supplied, Web use only | 2019 | |
150.00 | GR | ||
| United Nations Taking a portrait in a cafe | 2021 | |
500.00 | |||
| University website photographing events or people for press releases - expenses not paid, paid per hour or per image depending on how many images they wanted (£5 per extra image) | 2019 | |
40.00 | |||
| Key to the rates, by column: |
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| 1 Publication / Programme, any details of work and licence | ||||||
| 2 Owner at the time the rate was reported, where known | Group | |||||
| 3 The year in which the rate was reported | Year |
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4 Currency: either or  or (US)  | |
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| 5 Amount paid (total of basic licence and extra licences for web use, database resale...) | Amount |
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| 7 "Going Rate" according to experienced NUJ members - do try to better it: | GR |
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| or Minimum rate set out in NUJ House Agreement: | HA |
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| 8 Underpaid, in the fallible opinion of the Freelance editor: | | 50.00 | X |
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| or Just sometimes we're pleasantly surprised: | | 1500.00 | O |
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Other recent rates:
| Type of work: | In the "sector": (click or tap below!) | ||||||
|---|---|---|---|---|---|---|---|
| Words, per 1000 | News | Local | Mag | online | Book | PR | Other |
| Words, other | News | Local | Mag | online | Book | PR | Other |
| Photography | News | Local | Mag | online | Book | PR | Other |
| Broadcasting | News | Local | Other including podcasting | ||||
| Shifts | News | Local | Mag | online | Book | PR | Other |
| Other: | Cartoons | Crosswords | Illustration | Punditry | Retainer | Teaching | Tip-off | Translation | ||||||
| Recently reported rates | all from the past few months |
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