[NUJ.LFB] NUJ Rate for the Job: recent rates for Photography / pr

Updated: 2020-05-08

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" or "Search" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

Photography / pr

Public Relations work should attract much higher rates than reporting work, even for the same client. So ask what the pictures are for! (Also try Photography / other.)

* Tell us what you've been paid for Photography / pr * Freelance Fees Guide
Publication / Programme - details & terms Group Year currency Total paid GR
XXXX
A PR company photographing a conference - any PR use within internal publications , production/exes £40 2020 GBP 350.00
A trade union client photographing a conference - for any use within internal publications _TU 2020 GBP 475.00
A trade union client photographing a conference - for any PR use and within internal publications _TU 2020 GBP 475.00
A trade union client photographing a conference - for any use within internal publications _TU 2020 GBP 340.00
A trade union client 2-hour press conference - for any PR use and within internal publications _TU 2020 GBP 275.00
CLIC Sargent half day shoot for cancer charity 2017 GBP 200.00
Council website image embedded in a downloadable PDF as an online resource, terms - one website only 2019 GBP 200.00
Law firm one-day on-location portraiture , terms - licensed for all media in perpetuity but "copyright retained" - travel expenses repaid 2018 GBP 500.00 O
Leicester City football club camera operator day 2019 GBP 390.00 O
Local council publicity flyer for a council event _HMG 2019 GBP 200.00
Local London charity photography day - post-processing, and some administration work; licensed for all media in perpetuity but copyright retained 2018 GBP 250.00
NUJ per day? _TU 2019 GBP 300.00 O
NUJ photographing event _TU 2019 GBP 300.00
PR agency one hour PR photography, FBS, prod/exes £40 2019 GBP 200.00 O
PR agency licence fee for single display use of image on a trade exhibition stand , terms 1 month display use only 2019 GBP 150.00 GR O
PR client magazine feature - for any client-owned web site use and within internal publications 2020 GBP 200.00
PR company Cheque presentation photo 2018 GBP 200.00
PR for a manufacturing company photographing an individual - for any use within internal publications 2020 GBP 400.00
Private school one day location PR photography, FBS, production/exes £120 2019 GBP 800.00 O
Retail client for PR two hours at venue plus processing time - half day - for any client-owned web site use and within internal publications 2020 GBP 250.00
Shelter (housing charity) pictures for annual report 2020 GBP 500.00
Small online retailer one hour studio photography, 12 shots supplied, Web use only 2019 GBP 150.00 GR
University website photographing events or people for press releases - expenses not paid, paid per hour or per image depending on how many images they wanted (£5 per extra image) 2019 GBP 40.00
 
Key to the rates, by column:
1 Publication / Programme, any details of work and licence
2 Owner at the time the rate was reported, where knownGroup
3 The year in which the rate was reportedYear
4 Currency: either GBP or EUR or (US) USDcurrency
5 Amount paid (total of basic licence and extra licences for web use, database resale...) Amount
7 "Going Rate" according to experienced NUJ members - do try to better it:  GR
or Minimum rate set out in NUJ House Agreement:  HA
8 Underpaid, in the fallible opinion of the Freelance editor:GBP50.00X
or Just sometimes we're pleasantly surprised:EUR1500.00O

Other recent rates:

Type of work: In the "sector": (click or tap below!)
Words, per 1000 News Local Mag online Book PR Other
Words, other News Local Mag online Book PR Other
Photography News Local Mag online Book PR Other
Broadcasting News Local Other including podcasting
Shifts News Local Mag online Book PR Other
Other: Cartoons | Crosswords | Illustration | Punditry | Retainer | Teaching | Tip-off | Translation
Recently reported rates all from the past few months