NUJ Rate for the Job: recent rates for Photography / pr

Updated: 2018-08-27

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" or "Search" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

Publication / Programme - details & terms	Group	Year	Total paid	GR	XXXX
Return to Freelance Fees Guide: Photography / Public relations
Photography / pr Public Relations work should attract much higher rates than reporting work, even for the same client. So ask what the pictures are for! (Also try Photography / other.)
Tell us what you've been paid for Photography / pr		Freelance Fees Guide
The Brent magazine (London Borough of Brent) 1 hour, 30 pics wired and CD posted, no exes	_HMG	2013	120.00
City of London archive stock photo Cat. 7: Advertising materials, BW	_HMG	2013	298.50
City of London archive stock photo Cat. 7: Advertising materials, colour	_HMG	2013	352.34
City of London archive stock photo Cat. 10: Commercial films, videos, colour	_HMG	2013	94.93
City of London archive stock photo Cat. 10: Commercial films, videos, BW	_HMG	2013	59.71
CLIC Sargent half day shoot for cancer charity		2017	200.00
Community regeneration projects photography and videography per job, including exes licences for 3 and 6 years	_HMG	2013	2000.00		O
Grayling PR videography: 90-second web package, exes included web-only licence and unlikely to be used for long		2013	500.00	GR
in-house PR half-day shoot in Essex, prod/exes 0 FBS		2013	600.00	GR	O
Law firm in London & around UK portraits for website, 4 full days and 2 hrs travel paid, web use only		2012	2200.00
Local restaurant advertising photography (2 hours) licensed or advertising, display, corporate literature, local, regional and trade media + website use		2013	200.00
Oxfam half day shoot, incl production charges (6 pictures) plus travel licensed for 5 years non-exclusive		2013	300.00	GR
PR company Cheque presentation photo		2018	200.00
Reclaim Shakespeare photographing protest for activist group press and PR use for 6 months		2013	240.00		O
Rory Peck Trust / CNN PR photo call and private event photos, no exes		2013	150.00
Whitbread in-house magazine PR shoot licensed for 3 years in-house magazine and web use		2013	270.00	GR

Key to the rates, by column:
1 Publication / Programme, any details of work and licence
2 Owner at the time the rate was reported, where known	Group
3 The year in which the rate was reported		Year
4 Currency: either or or (US)
5 Amount paid (total of basic licence and extra licences for web use, database resale...)			Amount
7 "Going Rate" according to experienced NUJ members - do try to better it:				GR
or Minimum rate set out in NUJ House Agreement:				HA
8 Underpaid, in the fallible opinion of the Freelance editor:			50.00		X
or Just sometimes we're pleasantly surprised:			1500.00		O

Other recent rates:

Type of work:	In the "sector": (click or tap below!)
Words, per 1000	News	Local	Mag	online	Book	PR	Other
Words, other	News	Local	Mag	online	Book	PR	Other
Photography	News	Local	Mag	online	Book	PR	Other
Broadcasting	News	Local	Other including podcasting
Shifts	News	Local	Mag	online	Book	PR	Other
Other:	Cartoons \| Crosswords \| Illustration \| Punditry \| Retainer \| Teaching \| Tip-off \| Translation
Recently reported rates		all from the past few months

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