NUJ Rate for the Job: recent rates for Photography / pr

Updated: 2021-09-14

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" or "Search" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

Publication / Programme - details & terms	Group	Year	Total paid	GR	XXXX
Return to Freelance Fees Guide: Photography / Public relations
Photography / pr Public Relations work should attract much higher rates than reporting work, even for the same client. So ask what the pictures are for! (Also try Photography / other.)
Tell us what you've been paid for Photography / pr		Freelance Fees Guide
A PR company photographing a conference - any PR use within internal publications , production/exes £40		2020	350.00
A trade union client photographing a conference - for any use within internal publications	_TU	2020	475.00
A trade union client photographing a conference - for any PR use and within internal publications	_TU	2020	475.00
A trade union client photographing a conference - for any use within internal publications	_TU	2020	340.00
A trade union client 2-hour press conference - for any PR use and within internal publications	_TU	2020	275.00
Advertising photographer day up to (via #FreelancerPayGap)		2020	4000.00
CLIC Sargent half day shoot for cancer charity		2017	200.00
Coca-Cola food stylist day (via #FreelancerPayGap)		2020	600.00
Corporate sponsor shot branded print (unframed): provision of 24"x19" shot of player with sponsor branding, for single print use		2020	72.00	GR	???
Council website image embedded in a downloadable PDF as an online resource, terms - one website only		2019	200.00
Fashion and photography producer day up to (via #FreelancerPayGap)		2020	500.00
Law firm one-day on-location portraiture , terms - licensed for all media in perpetuity but "copyright retained" - travel expenses repaid		2018	500.00		O
Leicester City football club camera operator day		2019	390.00		O
Local council publicity flyer for a council event	_HMG	2019	200.00
Local London charity photography day - post-processing, and some administration work; licensed for all media in perpetuity but copyright retained		2018	250.00
Marketing and creative social media marketer, photographer day 500 Canadian dollars = (via #FreelancerPayGap)		2020	290.00
NUJ per day?	_TU	2019	300.00		O
NUJ photographing event	_TU	2019	300.00
Photography photographer day (via #FreelancerPayGap)		2020	650.00
Photography photographer day (via #FreelancerPayGap)		2020	400.00
Photography day (via #FreelancerPayGap)		2020	550.00
Photography day (via #FreelancerPayGap)		2020	750.00
Photography producer / editor day up to (via #FreelancerPayGap)		2020	180.00
Photography day (via #FreelancerPayGap)		2020	500.00
Photography day up to (via #FreelancerPayGap)		2020	350.00
Photography day up to 3000 Australian dollars = (via #FreelancerPayGap)		2020	1670.00
Photography day (via #FreelancerPayGap)		2020	750.00
Photography day (via #FreelancerPayGap)		2020	750.00
Photography (commercial, advertising, editorial) day (via #FreelancerPayGap)		2020	650.00
Photography day day (via #FreelancerPayGap)		2020	500.00
PR agency one hour PR photography, FBS, prod/exes £40		2019	200.00		O
PR agency licence fee for single display use of image on a trade exhibition stand , terms 1 month display use only		2019	150.00	GR	O
PR client magazine feature - for any client-owned web site use and within internal publications		2020	200.00
PR company Cheque presentation photo		2018	200.00
PR for a manufacturing company photographing an individual - for any use within internal publications		2020	400.00
Private school one day location PR photography, FBS, production/exes £120		2019	800.00		O
Retail client for PR two hours at venue plus processing time - half day - for any client-owned web site use and within internal publications		2020	250.00
Shelter (housing charity) pictures for annual report		2020	500.00
Small online retailer one hour studio photography, 12 shots supplied, Web use only		2019	150.00	GR
United Nations Taking a portrait in a cafe		2021	500.00
University website photographing events or people for press releases - expenses not paid, paid per hour or per image depending on how many images they wanted (£5 per extra image)		2019	40.00

Key to the rates, by column:
1 Publication / Programme, any details of work and licence
2 Owner at the time the rate was reported, where known	Group
3 The year in which the rate was reported		Year
4 Currency: either or or (US)
5 Amount paid (total of basic licence and extra licences for web use, database resale...)			Amount
7 "Going Rate" according to experienced NUJ members - do try to better it:				GR
or Minimum rate set out in NUJ House Agreement:				HA
8 Underpaid, in the fallible opinion of the Freelance editor:			50.00		X
or Just sometimes we're pleasantly surprised:			1500.00		O

Other recent rates:

Type of work:	In the "sector": (click or tap below!)
Words, per 1000	News	Local	Mag	online	Book	PR	Other
Words, other	News	Local	Mag	online	Book	PR	Other
Photography	News	Local	Mag	online	Book	PR	Other
Broadcasting	News	Local	Other including podcasting
Shifts	News	Local	Mag	online	Book	PR	Other
Other:	Cartoons \| Crosswords \| Illustration \| Punditry \| Retainer \| Teaching \| Tip-off \| Translation
Recently reported rates		all from the past few months

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Freelance Fees Guide home page

Joining the NUJ and getting a Press Card