[NUJ.LFB] NUJ Rate for the Job: Words, per 1000 / pr

Updated: 2019-01-22

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" or "Search" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

Words, per 1000 / pr

Writing for Public Relations should attract much higher rates than reporting. There's the 'selling your soul' aspect... But, practically, there's the time it takes. PR clients love meetings. Lots of them. Long ones. Meetings are what they do. (Also try Words, per 1000 / other.)

* Tell us what you've been paid for Words, per 1000 / pr * Freelance Fees Guide
Publication / Programme - details & terms Group Year currency Total paid GR
Herald 1-page advertorial _NQ 2006 GBP 170.00 XX
Omnibus (Northern Ireland Office) 1994 GBP 150.00
Signature (Signature Media) 2014 GBP 300.00
Signature (Signature Media) 2014 GBP 300.00
Trust straightforward feature 2017 GBP 700.00 GR O
Zone BA World Cargo magazine - writing FBS 2001 GBP 350.00
A record company Programme feature for a pop group - 2018 GBP 1500.00 O
A trade union Article drafted for senior staff _TU 2018 GBP 350.00
Agency Fish Ltd inflight mags etc _Fish 2013 USD 300.00
AlbanDigital Advertising online for blog post ghostwriters, demand 3 years' experience - work not pursued when it turns out they pay 2016 GBP 100.00
Album sleevenote 1997 GBP 420.00
Anon engineering co. 3 press releases, total 1000 words all rights 2004 GBP 650.00
Anon PR co. Case study of engineering project, including sourcing images - the first all rights 2004 GBP 800.00
Anon PR co. Case studies of engineering projects, including sourcing images - subsequent all rights 2004 GBP 700.00
Anonymous blue-chip corporate mag 1995 GBP 400.00
Army online mag _HMG 2012 GBP 437.50 O
Boutique record label sleeve notes 2007 GBP 100.00
Brussels Airline inflight mag _Ink 2009 GBP 300.00 O
BT Denmark 1999 GBP 400.00
Capital Radio promotional mag _Gcap 1993 GBP 600.00
Creation Records 1998 GBP 250.00
Dairy Council of Northern Ireland 1994 GBP 500.00
East-West Records (PR biog) 1992 GBP 250.00
Energy corporate (Russian) feature all rights 2016 GBP 1750.00 O
Established independent record label sleeve notes 2007 GBP 180.00
Established indie record label (general) publicity biog for album release 2018 GBP 400.00
Finnish record label PR biog for Finnish record label - 800 words @ £300, one shot email all rights nevertheless 2017 GBP 375.00
Gemalto (computer security company - PR?) 2012 GBP 300.00 X
Independent record company, sleeve notes 2007 GBP 140.00
Larger independent record label sleeve notes 2007 GBP 200.00
Liner notes for album on Norwegian label Record and CD 2017 GBP 250.00
Major label record company sleeve notes 2007 GBP 300.00
Major record label sleeve notes 2007 GBP 250.00
Phonogram record sleeve note (250 for 300 words) 1996 GBP 833.00
Phonogram Records PR biog 1993 GBP 200.00
Post-graduate education foundation PR writing 2007 GBP 700.00 O
PR Agency By-lined article, written up from interview 2007 GBP 350.00 GR
Press releases 550-word press release for a gallery @ €108 no terms discussed 2013 EUR 196.00 GR
Redwood Publishing _Redwood 1993 GBP 250.00
Royal Mail presentation pack _HMG 2006 GBP 1000.00
Shandwick PR 1994 GBP 400.00
Thomas Cook 2012 GBP 85.00 XXX
Universal Records PR 'biog' of superstar no licence specified 2001 GBP 1000.00 O
Website and marketing copywriting case studies 2016 GBP 600.00
Key to the rates, by column:
1 Publication / Programme, any details of work and licence
2 Owner at the time the rate was reported, where knownGroup
3 The year in which the rate was reportedYear
4 Currency: either GBP or EUR or (US) USDcurrency
5 Amount paid (total of basic licence and extra licences for web use, database resale...) Amount
7 "Going Rate" according to experienced NUJ members - do try to better it:  GR
or Minimum rate set out in NUJ House Agreement:  HA
8 Underpaid, in the fallible opinion of the Freelance editor:GBP50.00X
or Just sometimes we're pleasantly surprised:EUR1500.00O

Other rates:

Type of work: In the "sector": (click or tap below!)
Words, per 1000 News Local Mag online Book PR Other
Words, other News Local Mag online Book PR Other
Photography News Local Mag online Book PR Other
Broadcasting News Local Other including podcasting
Shifts News Local Mag online Book PR Other
Other: Cartoons | Crosswords | Illustration | Punditry | Retainer | Teaching | Tip-off | Translation
Recently reported rates all from the past few months