[NUJ.LFB] NUJ Rate for the Job:
Photography / pr

Updated: 03 May 2008

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

^ Photography / pr

Public Relations work should attract much higher rates than reporting work, even for the same client. So ask what the pictures are for! (Also try Photography / other.)
* Tell us what you've been paid for Photography / pr * Freelance Fees Guide
Publication/Programme - details & terms        Group Year ¤ Basic fee Extras
~various PR agencies half-day 1994 GBP 140 -
Area map for an advertisement location photos of different areas for an area map, for advertisement unlimited usage rights, albeit non-exclusive 2007 GBP 200 0 XX
BBC Picture Publicity day all rights + expenses/materials _BBC 2002 GBP 275
BP 2 hours 1996 GBP 100 -
Brent Council per hour _HMG 2006 GBP 95
Brent Council half day _HMG 2005 GBP 80 XXX
Breton Festival print 1994 GBP 80 -
Business website/brochures PR photography 2006 GBP 820 HA O
Camden Council half-day 1996 GBP 135 -
Citizens' Advice Bureau day 1994 GBP 160 -
Comm. Group Public Relations extended use of pix 2005 GBP 400
Community Foundation one-hour photocall 1-year licence including web use 2006 GBP 155
Community Foundation half-day photo assignment one year licence for general PR use 2006 GBP 155
Compilation CD (Luana Bop) cover photo 2001 GBP 500
Eurostar Guide 1.5 pictures (?) 1998 GBP 135 -
Fashion/advertising shoot Assistant per day 1999 GBP 250 -
Fashion/magazine shoot Assistant per day 1999 GBP 100 -
GMB half day (Public Relations work) _TU 2000 GBP 180 GR
The Goodies photo feature FBS 2006 GBP 200
Hackney Council half-day 1993 GBP 125 -
Hackney Council day 1993 GBP 200 -
Haringey Council pic, colour+exes 1995 GBP 225 -
Hill Magnet per day 2006 GBP 200
International Year of the Family day 1994 GBP 150 -
Kew (retail PR) 20-pic PR display 2005 GBP 4500 O
Lowe Alpine day shoot abroad all rights 2005 GBP 500
LPO Yearbook cover 1998 GBP 200 -
Metro Media 1 PR photo; half day 1998 GBP 250 -
MIG Interactive day PR shoot extra for cover licence 2006 GBP 650 150
Myriad PR Wanted 1 hour on site doing standard presentation type pics, Travel time was 1.5 hours round trip wanted unprocessed film 2000 GBP 50 XXXX
National Portrait Gallery 4 images for corporate brochure FBS _HMG 2004 GBP 500 O
Neil Stuart Associates (lobbyists) per day 1997 GBP 250 -
other photograph a dress rehearsal of a stage play for the princess trust and the local council _HMG 2005 GBP 0 0
Pal records per day 2001 GBP 250
Photofusion agency half day for Law Society FBS 2002 GBP 237
Polhill Communications 6 PR photos; half day 1998 GBP 300 - O
PR agencies hour 1994 GBP 80 -
PR brochure half day, supply hi res images on DVD 2008 GBP 175 XXX
PR campaign full day event and an evening 2007 GBP 1000 GR
PR company One live photo (from my archive) , non-exclusive, worldwide, 1-year license for promotional use only (online or print) 2008 GBP 250
PR release (Political party) PR half day 2000 GBP 120 X
Ptarmigan Consultants 1 hour shoot 2004 GBP 100 O
RAC half-day 1996 GBP 200 -
Sheffield City Council half day PR photography (various) FBS _HMG 2006 GBP 150 X
Standard Life photos plus cover pic via Connect Communications in Scotland 2006 GBP 250 XXXX
SW Thames Regional Health Authority day _HMG 1993 GBP 200 -
Tate and Lyle 1/4 p for marketing brochure 2007 GBP 70 XXX
Tate and Lyle one-and-a-half hour shoot 2006 GBP 140
Tribute band souvenier brochure 1 x location shoot (2 hours) + 1 live shoot (2 hours) exclusive commercial usage 2007 GBP 900 O
Trident Communications day 2006 GBP 235
United Nations day 1994 GBP 166.67 -
unnamed record company week shooting band in USA plus meetings, with exes, photographer to pay assistant, indefinite promo+covers licence 2000 GBP 7000 -
unnamed record company use 3 stock pix, plus print costs 2000 GBP 500 -
US government online 3-min propaganda video videography: fee included editing and all expenses all rights 2008 USD 3000 GR
Walsall Voluntary Action 3 Days of photography, processing etc; travel involved FBS and 1 year web use 2005 GBP 600
Westminster City Council 1hr shoot 1997 GBP 75 -
Westminster City Council day 1996 GBP 150 -
Westminster City Council day 1996 GBP 150 -
Westminster City Council half-day 1996 GBP 110 -
Westminster City Council callout 1996 GBP 75 -
Westminster Council 1 hr shoot 1998 GBP 75 -
Westminster Council per job 1997 GBP 75 -
WorldComm PR day shift - world rights 1 year 2000 GBP 500 -

The above are the rates for Photography / pr notified by members up to 03 May 2008.

 
Key to the rates, by column:
1 Publication/Programme, any details of work and licence
2 Owner at the time the rate was reported, where knownGroup
3 The year in which the rate was reportedYear
4 Currency: either GBP or EUR¤
5 Amount paid for basic licence - e.g. first use in print: Basic fee
6 Paid for extra licences - web use, database resale... (no data pre Jun 2000) ...Extras
7 "Going Rate" according to experienced NUJ members - do try to better it: ......GR
or Minimum rate set out in NUJ House Agreement (more will be made soon): ......HA
8 Underpaid, in the fallible opinion of the Freelance editor:GBP500X
or Just sometimes we're pleasantly surprised:EUR1500300O
 

Other rates: Click below... For...
Words, per 1000 News Local Mag online Book PR Other writing, paid per 1000 words
Words, other News Local Mag online Book PR Other writing, paid per page, per item, etc
Photography News Local Mag online Book PR Other pix whether paid by the piece or the day
Broadcasting News Local Other including podcasting all sorts of radio & TV work
Shifts News Local Mag online Book PR Other work paid by the day; e.g. sub-editing
Other: Cartoon | Crossword | Illustration | Punditry | Retainer | Teaching | Tip-off | Translation
  Recently reported rates all rates reported in the past few months
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Texts & collection © 03 May 2008 NUJ; disclaimer.