Photography / Public relations
The high-budget and low-budget categories are for guidance only. The most important point is that they do not divide between profit-making and non-profit-making organisations. Charities can have high budgets, and commercial organisations low budgets.
Note that these rates do not include production charges!
The suggested rates
Read me first! Photography / Public relations: advice
See also: notes on negotiating rates for this work
See also: reported rates, to compare: Photography / Public relations
Know a better rate? Tell us!
Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included.
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RATES: Commissions: extended use Public relations category: High budget |
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|---|---|---|
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There are very few jobs - especially, perhaps, in Public Relations - that really take only half a day. See Advice: day rates. |
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| Day rate |  |
1100.00 |
| Half-day rate | |
700.00 |
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RATES: Commissions: extended use Public relations category: Low budget |
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|---|---|---|
| Day rate | |
500.00 |
| Half-day rate | |
340.00 |
Notes:
- These rates for extended use include further use over the medium to long term, for instance in brochures, websites, exhibition stands or an annual report.
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RATES: Commissions: single or limited use Public relations category: High budget |
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|---|---|---|
| Day rate | |
600.00 |
| Half-day rate | |
400.00 |
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RATES: Commissions: single or limited use Public relations category: Low budget |
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|---|---|---|
| Day rate | |
360.00 |
| Half-day rate | |
240.00 |
Notes:
- These rates are for a single immediate use in, for example, a press release, leaflet, newsletter or in-house magazine
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RATES: Stock pictures: Brochures, reports etc Public relations category: High budget |
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|---|---|---|
| Cover | |
605.00 |
| Double-page spread | |
550.00 |
| Full page | |
385.00 |
| 3/4 page | |
330.00 |
| 1/2 page | |
286.00 |
| 1/4 page | |
242.00 |
| 1/8 page | |
220.00 |
|
RATES: Stock pictures: Brochures, reports etc Public relations category: Low budget |
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|---|---|---|
| Cover | |
385.00 |
| Double-page spread | |
330.00 |
| Full page | |
220.00 |
| 3/4 page | |
187.00 |
| 1/2 page | |
165.00 |
| 1/4 page | |
143.00 |
| 1/8 page | |
132.00 |
|
RATES: Stock pictures: In-house magazine Public relations category: High budget |
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|---|---|---|
| Cover | |
530.00 |
| Double-page spread | |
465.00 |
| Full page | |
330.00 |
| 3/4 page | |
260.00 |
| 1/2 page | |
154.00 |
| 1/4 page | |
104.50 |
| 1/8 page | |
88.00 |
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RATES: Stock pictures: In-house magazine Public relations category: Low budget |
||
|---|---|---|
| Cover | |
310.00 |
| Double-page spread | |
260.00 |
| Full page | |
200.00 |
| 3/4 page | |
165.00 |
| 1/2 page | |
110.00 |
| 1/4 page | |
77.00 |
| 1/8 page | |
66.00 |
|
RATES: Stock pictures: Public information leaflets Public relations category: High budget |
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|---|---|---|
| Cover | |
440.00 |
| Double-page spread | |
420.00 |
| Full page | |
290.00 |
| 3/4 page | |
250.00 |
| 1/2 page | |
214.50 |
| 1/4 page | |
181.50 |
| 1/8 page | |
165.00 |
|
RATES: Stock pictures: Public information leaflets Public relations category: Low budget |
||
|---|---|---|
| Cover | |
286.00 |
| Double-page spread | |
247.50 |
| Full page | |
165.00 |
| 3/4 page | |
137.50 |
| 1/2 page | |
121.00 |
| 1/4 page | |
110.00 |
| 1/8 page | |
99.00 |
Browse a selection of NUJ freelances with relevant skills through the Freelance Directory:
Photographer On negotiating for photography / public relations Corporate work suggested rates Negotiating rates and rights advice for photographers
Uploaded 05/09/2525: if you have a printout, check the current version at www.londonfreelance.org/feesguide/PhPubRat.html![[www.londonfreelance.org]](gif/nujsma.gif)
Rates for the Job good, bad and ugly Join the NUJ to get individual advice & representationText © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to ffg@londonfreelance.org please. You may find the glossary helpful.
The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.
Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.
