![[Freelance]](../gif/fl3H.png)
Getty gets ‘AI’ fever - but not for news
THE PHOTO library Getty Images said on 25 September that it is launching a "generative AI" image service. Many of the issues about this are set out, oddly enough, in its announcement.
We asked Dall-e-2 for "Getty Images shooting its business model with a crossbow" after other prompts turned out bland: we seem to have hit a violence filter
"Commercially safe: Trained exclusively off Getty Images best quality creative content and data, you can rest assured that the images you generate, and license, are backed by our uncapped indemnification." So the business model, as with the stock photo library, is: play safe. Or, as Getty's video says: it's "backed by our uncapped indemnification". Getty's reassurance does, though, depend on the idea that the photographers it "represents" have licensed it to train an "AI" on their images.
And: "Compensates creators: We've created a model that compensates our world-class content creators for the use of their work in our AI model, allowing them to continue to create more of the high-quality pre-shot imagery you depend on."
As Andy Finney, active in the Royal Photographic Society, immediately Tweeted: the claimed compensation "must be an interesting algorithm in itself"
The system will not be trained on Getty's news photo collection - part of an effort to prevent the creation of deepfakes, Chief Executive Officer Craig Peters told Bloomberg News.
One of the many problems that Getty will face is that the output of its system is probably not protected by copyright.
We await news of whether this scheme affects Getty's lawsuit against Stability AI and we have contacted Getty to try it out and discover more.
'Artificial Intelligence' our coverage to date