NUJ Rate for the Job: Words, per 1000 / pr

Rates archived as at 2025-07-09

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" or "Search" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

Words, per 1000 / pr Writing for Public Relations should attract much higher rates than reporting. There's the 'selling your soul' aspect... But, practically, there's the time it takes. PR clients love meetings. Lots of them. Long ones. Meetings are what they do. (Also try Words, per 1000 / other.) These are archived rates. The current rates are here.
Tell us what you've been paid for Words, per 1000 / pr		Freelance Fees Guide
Publication / Programme - details & terms	Group	Year		Total paid	GR	XXXX
Herald 1-page advertorial	_NQ	2006		170.00		XX
Omnibus (Northern Ireland Office)		1994		150.00
Sony Legacy sleeve note		2011		1000.00		O
Zone BA World Cargo magazine - writing FBS		2001		350.00
Agency Fish Ltd inflight mags etc	_Fish	2013		300.00
Album sleevenote		1997		420.00
Anon engineering co. 3 press releases, total 1000 words all rights		2004		650.00
Anon PR co. Case study of engineering project, including sourcing images - the first all rights		2004		800.00
Anon PR co. Case studies of engineering projects, including sourcing images - subsequent all rights		2004		700.00
Anonymous blue-chip corporate mag		1995		400.00
Army online mag	_HMG	2012		437.50		O
Boutique record label sleeve notes		2007		100.00
Brussels Airline inflight mag	_Ink	2009		300.00		O
BT Denmark		1999		400.00
Capital Radio promotional mag	_Gcap	1993		600.00
Creation Records		1998		250.00
Dairy Council of Northern Ireland		1994		500.00
East-West Records (PR biog)		1992		250.00
Established independent record label sleeve notes		2007		180.00
Gemalto (computer security company - PR?)		2012		300.00		X
Independent record company, sleeve notes		2007		140.00
Larger independent record label sleeve notes		2007		200.00
Major label record company sleeve notes		2007		300.00
Major record label sleeve notes		2007		250.00
Phonogram record sleeve note (250 for 300 words)		1996		833.00
Phonogram Records PR biog		1993		200.00
Post-graduate education foundation PR writing		2007		700.00		O
PR Agency By-lined article, written up from interview		2007		350.00	GR
Press releases 550-word press release for a gallery @ €108 no terms discussed		2013		196.00	GR
Redwood Publishing	_Redwood	1993		250.00
Royal Mail presentation pack	_HMG	2006		1000.00
Shandwick PR		1994		400.00
Sony Legacy album sleeve	_Sony	2010		1000.00		O
Thomas Cook		2012		85.00		XXX
Universal Records PR 'biog' of superstar no licence specified		2001		1000.00		O
Key to the rates, by column:
1 Publication / Programme, any details of work and licence
2 Owner at the time the rate was reported, where known	Group
3 The year in which the rate was reported		Year
4 Currency: either or or (US)
5 Amount paid (total of basic licence and extra licences for web use, database resale...)				Amount
7 "Going Rate" according to experienced NUJ members - do try to better it:					GR
or Minimum rate set out in NUJ House Agreement:					HA
8 Underpaid, in the fallible opinion of the Freelance editor:				50.00		X
or Just sometimes we're pleasantly surprised:				1500.00		O

Other rates:

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