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NUJ Rate for the Job:
Photography / PR
Updated: 2025-07-09
These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" or "Search" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.
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Public Relations work should attract much higher rates than reporting work, even for the same client. So ask what the pictures are for! (Also try Photography / other.) If you are interested, the archived rates are here. | ||||||
Tell us what you've been paid for Photography / pr |
Freelance Fees Guide
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| Publication / Programme - details & terms | Group | Year |  |
Total paid | GR |
XXXX |
|---|---|---|---|---|---|---|
| 33Shake day taking photos for website | 2018 |  |
200.00 | XX | ||
| Key Agent property advertising giving up all rights to images - and many other demands besides, no expenses | 2017 | |
30.00 | GR | XXX | |
| A PR company photographing a conference - any PR use within internal publications , production/exes £40 | 2020 | |
350.00 | |||
| A religious client photographing presentations - for any use within internal publications | 2020 | |
150.00 | X | ||
| A trade union client photographing a conference - for any use within internal publications | _TU | 2020 | |
475.00 | ||
| A trade union client photographing a conference - for any PR use and within internal publications | _TU | 2020 | |
475.00 | ||
| A trade union client photographing a conference - for any use within internal publications | _TU | 2020 | |
340.00 | ||
| A trade union client 2-hour press conference - for any PR use and within internal publications | _TU | 2020 | |
275.00 | ||
| A trade union client 1-day conference - for any PR use and within internal publications | _TU | 2020 | |
450.00 | X | |
| Advertising photographer day up to (via #FreelancerPayGap) | 2020 | |
4000.00 | |||
| All Wales People First project management and photography at £15.62 per hour - fee given for work across three months including expenses - copyright of images shared with the project | 2022 | |
1904.00 | |||
| Brand launch full day event coverage plus travel and costs , - copyright with photographer licensed for non-exclusive online and print use | 2025 | |
650.00 | GR | O | |
| Campaign event - trade union photography of event for use in publications, reports, website and social media , terms - non exclusive use, online and print | _TU | 2022 | |
250.00 | ||
| Campaign event - trade union photography of a lunchtime lobbying event , terms - non exclusive use, online and print | 2022 | |
200.00 | |||
| Charity photo library half day portraits and lifestyle on location , terms - copyright remains with photographer licensed for online and print use in perpetuity within conditions of the stock library | 2025 | |
330.00 | GR | ||
| CLIC Sargent half day shoot for cancer charity | 2017 | |
200.00 | |||
| Coca-Cola food stylist day (via #FreelancerPayGap) | 2020 | |
600.00 | |||
| Corporate client renewing a 5-year licence to use a photo , terms - percentage of original fee | 2024 |  |
80.00 | |||
| Corporate photography via the YunoJuno platform maximum day rate | 2023 | |
1020.00 | |||
| Corporate photograpy via the YunoJuno platform average day rate | 2023 | |
378.00 | |||
| Corporate sponsor shot branded print (unframed): provision of 24"x19" shot of player with sponsor branding, for single print use | 2020 | |
72.00 | GR | ??? | |
| Corporate work half day plus edits - headshots and stock photography of factory and offices for use on website, social media, reports etc, terms - non-exclusive use, online and print - £35 hour extra editing | 2023 | |
350.00 | |||
| Council website image embedded in a downloadable PDF as an online resource, terms - one website only | 2019 | |
200.00 | |||
| EMWWAA (Ethnic Minority Welsh Women Achievement Association) book launch event coverage - non-exclusive use, online and print | 2022 | |
100.00 | XXX | ||
| Fashion and photography producer day up to (via #FreelancerPayGap) | 2020 | |
500.00 | |||
| freelancermap.com advertised for public relations or corporate work, 2 days per week at their place for 6 months, per day | 2023 | |
250.00 | |||
| Key agent Photographs of a £1.5m house for estate agent listing; terms not discussed | 2015 | |
30.00 | XX | ||
| Law firm one-day on-location portraiture , terms - licensed for all media in perpetuity but "copyright retained" - travel expenses repaid | 2018 | |
500.00 | O | ||
| Leicester City football club camera operator day | 2019 | |
390.00 | O | ||
| Local council publicity flyer for a council event | _HMG | 2019 | |
200.00 | ||
| Local London charity photography day - post-processing, and some administration work; licensed for all media in perpetuity but copyright retained | 2018 | |
250.00 | |||
| Marketing and creative social media marketer, photographer day 500 Canadian dollars = (via #FreelancerPayGap) | 2020 | |
290.00 | |||
| NEU (National Education Union) covering a picket line - 2 hours plus editing - non-exclusive use, online and print | _TU | 2022 | |
300.00 | O | |
| NUJ per day? | _TU | 2019 | |
300.00 | O | |
| NUJ photographing event | _TU | 2019 | |
300.00 | ||
| Online programme showcasing US entrepreneurs supply of one photo - client paid before hi-res files released - licensed only for this online use, in perpetuity | 2022 | |
1000.00 | |||
| Personal portrait personal portrait - for any use by subject | 2020 | |
150.00 | X | ||
| Photography photographer day (via #FreelancerPayGap) | 2020 | |
650.00 | |||
| Photography photographer day (via #FreelancerPayGap) | 2020 | |
400.00 | |||
| Photography day (via #FreelancerPayGap) | 2020 | |
550.00 | |||
| Photography day (via #FreelancerPayGap) | 2020 | |
750.00 | |||
| Photography producer / editor day up to (via #FreelancerPayGap) | 2020 | |
180.00 | |||
| Photography day (via #FreelancerPayGap) | 2020 | |
500.00 | |||
| Photography day up to (via #FreelancerPayGap) | 2020 | |
350.00 | |||
| Photography day up to 3000 Australian dollars = (via #FreelancerPayGap) | 2020 | |
1670.00 | |||
| Photography day (via #FreelancerPayGap) | 2020 | |
750.00 | |||
| Photography day (via #FreelancerPayGap) | 2020 | |
750.00 | |||
| Photography (commercial, advertising, editorial) day (via #FreelancerPayGap) | 2020 | |
650.00 | |||
| Photography day day (via #FreelancerPayGap) | 2020 | |
500.00 | |||
| PR agency one hour PR photography, FBS, prod/exes £40 | 2019 | |
200.00 | O | ||
| PR agency licence fee for single display use of image on a trade exhibition stand , terms 1 month display use only | 2019 | |
150.00 | GR | O | |
| PR client magazine feature - for any client-owned web site use and within internal publications | 2020 | |
200.00 | |||
| PR company Cheque presentation photo | 2018 | |
200.00 | |||
| PR for a manufacturing company photographing an individual - for any use within internal publications | 2020 | |
400.00 | |||
| Private school one day location PR photography, FBS, production/exes £120 | 2019 | |
800.00 | O | ||
| Public relations clients day shoot - before expenses, including post-processing | 2023 | |
800.00 | |||
| Public relations clients day shoot | 2023 | |
500.00 | |||
| Public relations clients day shoot | 2023 | |
950.00 | |||
| Public relations clients half-day shoot | 2023 | |
550.00 | |||
| Public relations clients day shoot | 2023 | |
800.00 | |||
| Public relations clients half-day shoot | 2023 | |
450.00 | |||
| RCN Wales (Royal College of Nursing) event photography - 2.5 hours - non-exclusive use, online and print | _TU | 2022 | |
240.00 | ||
| Retail client for PR two hours at venue plus processing time - half day - for any client-owned web site use and within internal publications | 2020 | |
250.00 | |||
| Shelter (housing charity) pictures for annual report | 2020 | |
500.00 | |||
| Small charity made and edited video with own equipment - expenses on top | 2020 | |
350.00 | X | ||
| Small online retailer one hour studio photography, 12 shots supplied, Web use only | 2019 | |
150.00 | GR | ||
| Social media videography day - web use UK only | 2023 | |
550.00 | GR | O | |
| United Nations Taking a portrait in a cafe | 2021 | |
500.00 | |||
| University website photographing events or people for press releases - expenses not paid, paid per hour or per image depending on how many images they wanted (£5 per extra image) | 2019 | |
40.00 | |||
| Welsh Labour council elections launch coverage of election manifesto launch 3.5 hrs - non-exclusive use, online and print | 2022 | |
250.00 | GR | X | |
| Working Class Movement Library photo shoots of the building and staff to populate a new website. | 2024 | |
1000.00 | |||
| Key to the rates, by column: |
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| 1 Publication / Programme, any details of work and licence | ||||||
| 2 Owner at the time the rate was reported, where known | Group | |||||
| 3 The year in which the rate was reported | Year |
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4 Currency: either or  or (US)  | |
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| 5 Amount paid (total of basic licence and extra licences for web use, database resale...) | Amount |
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| 7 "Going Rate" according to experienced NUJ members - do try to better it: | GR |
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| or Minimum rate set out in NUJ House Agreement: | HA |
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| 8 Underpaid, in the fallible opinion of the Freelance editor: | | 50.00 | X |
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| or Just sometimes we're pleasantly surprised: | | 1500.00 | O |
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Other rates:
| Type of work: | In the "sector": (click or tap below!) | ||||||
|---|---|---|---|---|---|---|---|
| Words, per 1000 | News | Local | Mag | online | Book | PR | Other |
| Words, other | News | Local | Mag | online | Book | PR | Other |
| Photography | News | Local | Mag | online | Book | PR | Other |
| Broadcasting | News | Local | Other including podcasting | ||||
| Shifts | News | Local | Mag | online | Book | PR | Other |
| Other: | Cartoons | Crosswords | Illustration | Punditry | Retainer | Teaching | Tip-off | Translation | ||||||
| Recently reported rates | all from the past few months |
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Have better rates? Submit them (we won't tell it was you)
Joining the NUJ and getting a Press Card