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NUJ Rate for the Job:
recent rates for Shifts / PR
Updated: 2026-06-29
These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" or "Search" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.
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See also Shifts / other... If you are interested, the archived rates are here. | ||||||
Tell us what you've been paid for Shifts / pr |
Freelance Fees Guide
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| Publication / Programme - details & terms | Group | Year |  |
Total paid | GR |
XXXX |
|---|---|---|---|---|---|---|
| A mid-sized UK trade union day writing up annual conference in 2016 | _TU | 2021 |  |
300.00 | ||
| Accounting firm journalist bid for copywriting for website - client said this is too low - per hour | 2023 | |
30.00 | |||
| An engineering company website work per hour | 2023 | |
50.00 | O | ||
| Branding brand strategist day (via #FreelancerPayGap) | 2020 | |
500.00 | |||
| Brokerage company temporary freelance PR contract, per day | 2022 | |
360.00 | |||
| change.org (reported to journoresources.org.uk) social media specialist per hour | 2025 | |
31.80 | |||
| Communications research & analytics day (via #FreelancerPayGap) | 2020 |  |
750.00 | |||
| Communications and marketing consultant day (via #FreelancerPayGap) | 2020 | |
425.00 | |||
| Corporate design work via the YunoJuno platform average designer day rate | 2023 | |
359.00 | |||
| Corporate design work via the YunoJuno platform maximum designer day rate, approximately | 2023 | |
500.00 | |||
| creativerecruitment.co.uk copywriter day offer on Twitter (specifies MW - which is mid-weight, we think) | 2023 | |
250.00 | |||
| DMOL (what is this?) full day photography | 2022 |  |
300.00 | |||
| Fashion brand digital designer day - advertised on Twitter | 2023 | |
350.00 | |||
| International economic thinktank writing day, minimum rate - worldwide online licence | 2025 | |
280.00 | |||
| London office of an international restaurant company devising and executing publicity ideas, mainly social media, per day , - plus all you can eat | 2026 | |
300.00 | |||
| Marketing outfit (unnamed) writing day | 2023 | |
400.00 | |||
| MSP Marketing Edge on Twitter seeks writing, unspecified days per month | 2023 | |
1000.00 | |||
| Public Relations company writing press releases for electronics sector, per hour (£80 per release) | 2022 | |
40.00 | |||
| Public Relations company writing press releases for electronics sector, per hour (£80 per release) | 2022 | |
40.00 | |||
| Public relations work via the YunoJuno platform average PR day | 2023 | |
392.00 | |||
| Public relations work via the YunoJuno platform maximum PR day | 2023 | |
650.00 | |||
| Record companies proofreading liner notes, per 1000 words | 2023 | |
50.00 | |||
| Record company proofreading promo material, per thousand words | 2023 | |
50.00 | |||
| Scientific and clinical organisations freelance press officer day (via #FreelancerPayGap) | 2020 | |
600.00 | |||
| Social media work via the YunoJuno platform average social media day | 2023 | |
324.00 | |||
| Social media work via the YunoJuno platform maximum social media day | 2023 | |
475.00 | |||
| Sponsorship and partnerships account director day (via #FreelancerPayGap) | 2020 | |
350.00 | |||
| Tech pr consultant day (via #FreelancerPayGap) | 2020 | |
800.00 | |||
| UNHCR - United Nations High Commissioner for Refugees 6 days conference work | 2022 | |
8000.00 | |||
| www.craftagency.co.uk project manager day | 2023 | |
250.00 | |||
| www.craftagency.co.uk design director day | 2023 | |
350.00 | |||
| YunoJuno.com agency Copywriter day - average (mean) | 2020 | |
375.00 | |||
| YunoJuno.com agency Creative Strategist day - average (mean) | 2020 | |
375.00 | |||
| YunoJuno.com agency Copywriter day - top 10 per cent from | 2020 | |
500.00 | |||
| YunoJuno.com agency Designer day - average (mean) | 2020 | |
315.00 | |||
| YunoJuno.com agency PR manager or editor day - average (mean) | 2020 | |
385.00 | |||
| YunoJuno.com agency PR manager or editor day - top 10 per cent from | 2020 | |
580.00 | |||
| YunoJuno.com agency Social media content writer day - average (mean) | 2020 | |
342.00 | |||
| YunoJuno.com agency Social media manager day - top 10 per cent from | 2020 | |
500.00 | |||
| YunoJuno.com agency Social media content writer day - commonest rate (mode) | 2020 | |
200.00 | |||
| YunoJuno.com agency Brand Strategist day - top 10 per cent from | 2020 | |
850.00 | |||
| Key to the rates, by column: |
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| 1 Publication / Programme, any details of work and licence | ||||||
| 2 Owner at the time the rate was reported, where known | Group | |||||
| 3 The year in which the rate was reported | Year |
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| 4 Currency: either or or (US) | |
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| 5 Amount paid (total of basic licence and extra licences for web use, database resale...) | Amount |
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| 7 "Going Rate" according to experienced NUJ members - do try to better it: | GR |
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| or Minimum rate set out in NUJ House Agreement: | HA |
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| 8 Underpaid, in the fallible opinion of the Freelance editor: | | 50.00 | X |
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| or Just sometimes we're pleasantly surprised: | | 1500.00 | O |
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Other recent rates:
| Type of work: | In the "sector": (click or tap below!) | ||||||
|---|---|---|---|---|---|---|---|
| Words, per 1000 | News | Local | Mag | online | Book | PR | Other |
| Words, other | News | Local | Mag | online | Book | PR | Other |
| Photography | News | Local | Mag | online | Book | PR | Other |
| Broadcasting | News | Local | Other including podcasting | ||||
| Shifts | News | Local | Mag | online | Book | PR | Other |
| Other: | Cartoons | Crosswords | Illustration | Punditry | Retainer | Teaching | Tip-off | Translation | ||||||
| Recently reported rates | all from the past few months |
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Have better rates? Submit them (we won't tell it was you)
Joining the NUJ and getting a Press Card