Design
Printable version

Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included. See notes on negotiating rates and *find a freelance.

As well as doing creative design, designers are often required to create templates and to set styles for sub-editors to use for lay-out purposes. Particularly when contracting for such work, it is important to be clear that the rate agreed covers meetings, revisions and debugging of the templates.

* Read me first!  Design advice
* Uploaded: 2008-05-05; if you have a printout, check the current version at www.londonfreelance.org/feesguide/design.html
* Reported rates, to compare for Design
The suggested rates (know a better rate? tell us!)
For full definitions of the categories, click on their names
* See: Online and digital media / production rates
¶ NUJ members discuss rates etc for shifts in general
¶ NUJ members discuss rates etc for design
RATES:
Books
Jacket + cover design: producing rough and final artwork project fee GBP 400
Design management: From initial design to print per hour GBP 28
Creative design and visuals: original page layout, styling copy to page, specifications and type style, producing templates per hour GBP 28
Page make-up: marking up copy to style, page layout, checking proofs, preparing artwork, mark-ups for printer per hour GBP 20
RATES:
Magazines category: A-B: glossy and consumer mags
Advertisement-led supplements/project fee eg 16-page fashion supplement GBP 1700
Day rate GBP 140
RATES:
Magazines category: C-D: trade and cheap specialist mags
Day rate GBP 130
RATES:
Public relations
* See: PR / Production
Find a freelance
* Designer
 
* Code of practice for commissioning journalists
* Copyright guidelines for editors

Generally useful links: