Illustrations and cartoons
Printable version

Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included. See notes on negotiating rates and *find a freelance.

The fees suggested below are for the right to publish the work once. Charge extra for additional rights. See Rights and why they are important.

The Association of Illustrators has conducted surveys that in many instances find higher rates than these. See the link below.

* Read me first!  Illustrations and cartoons advice
* Uploaded: 2008-05-05; if you have a printout, check the current version at www.londonfreelance.org/feesguide/illust.html
* Reported rates, to compare for Illustrations and cartoons
The suggested rates (know a better rate? tell us!)
For full definitions of the categories, click on their names
¶ NUJ members discuss rates etc for illustration/cartoons
* See: Association of Illustrators report on rates paid
RATES:
Books category: A: UK only
The cost of a licence to reproduce an illustration in a book depends on the territories in which it will be sold - click on the category names for definitions of these.
Book jackets GBP 330
3/4 page GBP 110
>1/2 page GBP 100
1/4 page GBP 75
1/8 page GBP 70
RATES:
Books category: B: UK and Commonwealth bar Canada
Book jackets GBP 380
3/4 page GBP 130
>1/2 page GBP 110
1/4 page GBP 85
1/8 page GBP 80
RATES:
Books category: C: one language world rights bar USA
Book jackets GBP 410
3/4 page GBP 140
>1/2 page GBP 120
1/4 page GBP 100
1/8 page GBP 95
RATES:
Books category: D: all Europe, or USA, etc
Book jackets GBP 550
3/4 page GBP 185
>1/2 page GBP 150
1/4 page GBP 130
1/8 page GBP 115
RATES:
Books category: E: world rights all languages
Book jackets GBP 600
3/4 page GBP 210
>1/2 page GBP 200
1/4 page GBP 150
1/8 page GBP 130
RATES: Commissions
Magazines category: A: large-circulation and glossy mags
Magazine rates also fall into categories - bands determined by the budget of the mag, which is loosely related to what it charges for advertising.
Feature strip up to 4 frames GBP 140
Minimum per image GBP 115
RATES: Commissions
Magazines category: B: smaller consumer mags
Feature strip up to 4 frames GBP 130
Minimum per image GBP 95
RATES: Commissions
Magazines category: C: larger trade and trade union mags
Feature strip up to 4 frames GBP 130
Minimum per image GBP 95
RATES: Commissions
Magazines category: D: smaller mags
Feature strip up to 4 frames GBP 115
Minimum per image GBP 75
RATES:
National newspapers category: Newspapers
Feature strip GBP 180
One column GBP 115
RATES:
National newspapers category: Newspapers' supplements
Feature strip GBP 125
One column GBP 95
RATES:
Public relations category: High budget
Full page GBP 500
3/4 page GBP 450
1/2 page GBP 400
1/4 page GBP 300
Feature strip up to 4 frames GBP 180
Single frame larger than 100 sq cm GBP 160
Single frame up to 100 sq cm GBP 115
RATES:
Public relations category: Low budget
Full page GBP 450
3/4 page GBP 380
1/2 page GBP 340
1/4 page GBP 240
Feature strip up to 4 frames GBP 160
Single frame larger than 100 sq cm GBP 140
Single frame up to 100 sq cm GBP 95
RATES:
Regional newspapers category: Regional daily newspapers
Feature strip GBP 115
One column GBP 65
RATES:
Regional newspapers category: Weekly/local newspapers

Notes:

* See: Association of Illustrators report on rates paid
Find a freelance
* Illustrator
* Cartoonist
Agreements
* Agreements affecting Illustrations and cartoons
 
* Code of practice for commissioning journalists
* Copyright guidelines for editors
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