NUJ Rate for the Job:
Photography / pr

Updated: 20 December 2017

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

Photography / pr Public Relations work should attract much higher rates than reporting work, even for the same client. So ask what the pictures are for! (Also try Photography / other.)
Tell us what you've been paid for Photography / pr		Freelance Fees Guide
Publication / Programme - details & terms	Group	Year		Basic fee	Extras	GR	XXXX
Key Agent property advertising giving up all rights to images - and many other demands besides, no expenses		2017		30	0	GR	XXX
The Brent magazine (London Borough of Brent) 1 hour, 30 pics wired and CD posted, no exes	_HMG	2013		120
~various PR agencies half-day		1994		140	-
Area map for an advertisement location photos of different areas for an area map, for advertisement unlimited usage rights, albeit non-exclusive		2007		200	0		XX
BBC Picture Publicity day all rights + expenses/materials	_BBC	2002		275
BP 2 hours		1996		100	-
Brent Council per hour	_HMG	2006		95
Brent Council half day	_HMG	2005		80			XXX
Breton Festival print		1994		80	-
Business website/brochures PR photography		2006		820		HA	O
Camden Council half-day		1996		135	-
Charity launch event 2 hour evening shoot and images to DVD		2008		150
Citizens' Advice Bureau day		1994		160	-
City of London archive stock photo Cat. 7: Advertising materials, BW	_HMG	2013		298.50
City of London archive stock photo Cat. 7: Advertising materials, colour	_HMG	2013		352.34
City of London archive stock photo Cat. 10: Commercial films, videos, colour	_HMG	2013		94.93
City of London archive stock photo Cat. 10: Commercial films, videos, BW	_HMG	2013		59.71
CLIC Sargent half day shoot for cancer charity		2017		200
Comm. Group Public Relations extended use of pix		2005		400
Community Foundation one-hour photocall 1-year licence including web use		2006		155
Community Foundation half-day photo assignment one year licence for general PR use		2006		155
Community regeneration projects photography and videography per job, including exes licences for 3 and 6 years	_HMG	2013		2000			O
Company brochure Headshots of 6-8 execs for web use only. non-exclusive		2011		400			O
Compilation CD (Luana Bop) cover photo		2001		500
Corporate literature day (10-3.30) doing headshots and lifestyle for asset management company		2008		650
Corporate website 3.5 hours (8 Portrait, 1 Group, 10 On-The-Job pics) , prod/exes included in fee , terms use for corporate website only.		2010		350		GR
Eurostar Guide 1.5 pictures (?)		1998		135	-
Event company 3 hours		2011		390			O
Fashion/advertising shoot Assistant per day		1999		250	-
Fashion/magazine shoot Assistant per day		1999		100	-
GMB half day (Public Relations work)	_TU	2000		180		GR
The Goodies photo feature FBS		2006		200
Grayling PR videography: 90-second web package, exes included web-only licence and unlikely to be used for long		2013		500		GR
Greater London Authority Press Provide 3 photographers, 2 videographers 8 hours/day every day for 8 weeks. Immediate turnaround of 20 images/photographer and 100/day overall plus video coverage (not sure of time needed)to provide coverage of Olympic Events. Range of photos required, processed and edited for press and marketing. Copyright assigned and use for marketing, pr and press. Photographers expected to get release forms from subjects. All in £000s. Contract went to a company in China.	_HMG	2012		160	0		XXXX
Hackney Council day		1993		200	-
Hackney Council half-day		1993		125	-
Haringey Council pic, colour+exes		1995		225	-
Hill Magnet per day		2006		200
in-house PR half-day shoot in Essex, prod/exes 0 FBS		2013		600	0	GR	O
International Year of the Family day		1994		150	-
Karen Triggs PR commissioned photography for website 4 images per day , no prod/exes 1 year licence		2008		500		GR
Kew (retail PR) 20-pic PR display		2005		4500			O
Law firm in London & around UK portraits for website, 4 full days and 2 hrs travel paid, web use only		2012		2200
Local restaurant advertising photography (2 hours) licensed or advertising, display, corporate literature, local, regional and trade media + website use		2013		200
London Borough Council event (2 hours) , prod/exes 38 digital processing / 30 travel	_HMG	2009		190
London Literature Festival, South Bank Centre Unauthorised full-page brochure usage, unauthorised cropping, plus mis-crediting of my iconic 1986 "rooftop" image of Gilbert&George to "Didier Hays"		2011		0	500		XXXX
Lowe Alpine day shoot abroad all rights		2005		500
LPO Yearbook cover		1998		200	-
Metro Media 1 PR photo; half day		1998		250	-
MIG Interactive day PR shoot extra for cover licence		2006		650	150
Myriad PR Wanted 1 hour on site doing standard presentation type pics, Travel time was 1.5 hours round trip wanted unprocessed film		2000		50			XXXX
National Portrait Gallery 4 images for corporate brochure FBS	_HMG	2004		500			O
Neil Stuart Associates (lobbyists) per day		1997		250	-
Nuclear Industry Association Cover picture used from library images, single use		2011		200
other photograph a dress rehearsal of a stage play for the princess trust and the local council	_HMG	2005		0	0
Oxfam half day shoot, incl production charges (6 pictures) plus travel licensed for 5 years non-exclusive		2013		300		GR
Pal records per day		2001		250
Pegasus PR event photos		2010		100			XX
Photofusion agency half day for Law Society FBS		2002		237
Polhill Communications 6 PR photos; half day		1998		300	-		O
PR agencies hour		1994		80	-
PR brochure half day, supply hi res images on DVD		2008		175			XXX
PR campaign full day event and an evening		2007		1000		GR
PR company One live photo (from my archive) , non-exclusive, worldwide, 1-year license for promotional use only (online or print)		2008		250
PR release (Political party) PR half day		2000		120			X
Prince's Trust / local council series of 14 portraits 'to encourage youth'	_HMG	2011		500
Ptarmigan Consultants 1 hour shoot		2004		100			O
RAC half-day		1996		200	-
Reclaim Shakespeare photographing protest for activist group press and PR use for 6 months		2013		240			O
Rory Peck Trust / CNN PR photo call and private event photos, no exes		2013		150
Saatchi 9-6 shoot, all useable images exclusive worldwide till Dec 2013		2011		900	300
Sheffield City Council half day PR photography (various) FBS	_HMG	2006		150			X
Shipping company (of indeterminate size) photography for PR, 2 hours		2012		350			O
Standard Life photos plus cover pic via Connect Communications in Scotland		2006		250			XXXX
SW Thames Regional Health Authority day	_HMG	1993		200	-
Tate and Lyle 1/4 p for marketing brochure		2007		70			XXX
Tate and Lyle one-and-a-half hour shoot		2006		140
Tribute band souvenier brochure 1 x location shoot (2 hours) + 1 live shoot (2 hours) exclusive commercial usage		2007		900			O
Trident Communications day		2006		235
United Nations day		1994		166.67	-
unnamed record company week shooting band in USA plus meetings, with exes, photographer to pay assistant, indefinite promo+covers licence		2000		7000	-
unnamed record company use 3 stock pix, plus print costs		2000		500	-
US government online 3-min propaganda video videography: fee included editing and all expenses all rights		2008		3000		GR
Walsall Voluntary Action 3 Days of photography, processing etc; travel involved FBS and 1 year web use		2005		600
Westminster City Council 1hr shoot		1997		75	-
Westminster City Council day		1996		150	-
Westminster City Council callout		1996		75	-
Westminster City Council day		1996		150	-
Westminster City Council half-day		1996		110	-
Westminster Council 1 hr shoot		1998		75	-
Westminster Council per job		1997		75	-
Whitbread in-house magazine PR shoot licensed for 3 years in-house magazine and web use		2013		270		GR
WorldComm PR day shift - world rights 1 year		2000		500	-
The above are the rates for Photography / pr notified by members up to 20 December 2017.
Key to the rates, by column:
1 Publication / Programme, any details of work and licence
2 Owner at the time the rate was reported, where known	Group
3 The year in which the rate was reported		Year
4 Currency: either or
5 Amount paid for basic licence - e.g. first use in print:				Basic fee
6 Paid for extra licences - web use, database resale... (no data pre Jun 2000)				...	Extras
7 "Going Rate" according to experienced NUJ members - do try to better it:				...	...	GR
or Minimum rate set out in NUJ House Agreement (more will be made soon):				...	...	HA
8 Underpaid, in the fallible opinion of the Freelance editor:				50	0		X
or Just sometimes we're pleasantly surprised:				1500	300		O

Other rates:

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