NUJ Rate for the Job:
Words, per 1000 / pr

Updated: 20 December 2017

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

Words, per 1000 / pr Writing for Public Relations should attract much higher rates than reporting. There's the 'selling your soul' aspect... But, practically, there's the time it takes. PR clients love meetings. Lots of them. Long ones. Meetings are what they do. (Also try Words, per 1000 / other.)
Tell us what you've been paid for Words, per 1000 / pr		Freelance Fees Guide
Publication / Programme - details & terms	Group	Year		Basic fee	Extras	GR	XXXX
Herald 1-page advertorial	_NQ	2006		170			XX
Omnibus (Northern Ireland Office)		1994		150	-
Signature (Signature Media)		2014		300
Signature (Signature Media)		2014		300
Trust straightforward feature		2017		700		GR	O
Zone BA World Cargo magazine - writing FBS		2001		350
Agency Fish Ltd inflight mags etc	_Fish	2013		300
AlbanDigital Advertising online for blog post ghostwriters, demand 3 years' experience - work not pursued when it turns out they pay		2016		100
Album sleevenote		1997		420	-
Anon engineering co. 3 press releases, total 1000 words all rights		2004		650
Anon PR co. Case study of engineering project, including sourcing images - the first all rights		2004		800
Anon PR co. Case studies of engineering projects, including sourcing images - subsequent all rights		2004		700
Anonymous blue-chip corporate mag		1995		400	-
Army online mag	_HMG	2012		437.50			O
Boutique record label sleeve notes		2007		100
Brussels Airline inflight mag	_Ink	2009		300			O
BT Denmark		1999		400	-
Capital Radio promotional mag	_Gcap	1993		600	-
Creation Records		1998		250	-
Dairy Council of Northern Ireland		1994		500	-
East-West Records (PR biog)		1992		250	-
Energy corporate (Russian) feature all rights		2016		1750			O
Established independent record label sleeve notes		2007		180
Finnish record label PR biog for Finnish record label - 800 words @ £300, one shot email all rights nevertheless		2017		375
Gemalto (computer security company - PR?)		2012		300			X
Independent record company, sleeve notes		2007		140
Larger independent record label sleeve notes		2007		200
Liner notes for album on Norwegian label Record and CD		2017		250
Major label record company sleeve notes		2007		300
Major record label sleeve notes		2007		250
Phonogram record sleeve note (250 for 300 words)		1996		833	-
Phonogram Records PR biog		1993		200	-
Post-graduate education foundation PR writing		2007		700			O
PR Agency By-lined article, written up from interview		2007		350		GR
Press releases 550-word press release for a gallery @ €108 no terms discussed		2013		196		GR
Redwood Publishing	_Redwood	1993		250	-
Royal Mail presentation pack	_HMG	2006		1000
Shandwick PR		1994		400	-
Thomas Cook		2012		85			XXX
Universal Records PR 'biog' of superstar no licence specified		2001		1000			O
Website and marketing copywriting case studies		2016		600
The above are the rates for Words, per 1000 / pr notified by members up to 20 December 2017.
Key to the rates, by column:
1 Publication / Programme, any details of work and licence
2 Owner at the time the rate was reported, where known	Group
3 The year in which the rate was reported		Year
4 Currency: either or
5 Amount paid for basic licence - e.g. first use in print:				Basic fee
6 Paid for extra licences - web use, database resale... (no data pre Jun 2000)				...	Extras
7 "Going Rate" according to experienced NUJ members - do try to better it:				...	...	GR
or Minimum rate set out in NUJ House Agreement (more will be made soon):				...	...	HA
8 Underpaid, in the fallible opinion of the Freelance editor:				50	0		X
or Just sometimes we're pleasantly surprised:				1500	300		O

Other rates:

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