NUJ Rate for the Job:
Words, other / pr

Updated: 20 December 2017

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

Words, other / pr Writing for Public Relations should attract much higher rates than reporting. There's the 'selling your soul' aspect... But, practically, there's the time it takes. PR clients love meetings. Lots of them. Long ones. Meetings are what they do. (Also try Words, other / other.)
Tell us what you've been paid for Words, other / pr		Freelance Fees Guide
Publication / Programme - details & terms	Group	Year		Basic fee	Extras	GR	XXXX
Hendon Times advertorial -- 'non-negotiable'!		1993		15	-
ITMS Review Analysis, writing "£200-400"		2012		400
A+M Records 300 words for record sleeve		1994		600	-
Artiste biography for press releases		2009		550
Artiste biography for press releases		2009		1000
Artiste biography for press releases (new artiste: Universal)	_Vivendi	2009		300
Artiste biography for press releases (new artiste: for their management)		2009		350
Artiste biography for press releases (EMI)	_EMI	2009		500
Brochure for business school copywriting - marketing; paid per day; 9 days no rights, Expenses incl in fee, not taxed at source.		2013		3000		GR
CAFOD charity - copy writing slide show script not taxed at source		2001		150
Clive Davis partnership writing 8-page A3 newsletter		2002		1000			X
Commercial website of indeterminate size 10 hrs work of an unspecified nature		2011		800
Commonwealth Secretariat annual report writing not taxed at source, some expenses paid		2001		175
Copywriting day		1998		250	-		X
corporate product bulletin writing, expert knowledge required, some editing - under non-disclosure agreement all rights		2006		3000			O
EMI worldwide print-only syndication rights for star interview, already published and paid for in 2004		2007		5000
Hill and Knowlton PR 100-words press release		2009		250			O
IPC Advertorials (IPC Creative) advertorial writing out-of-house, double page spread	_IPC	2006		250		GR
IPC Advertorials (IPC Creative) advertorial writing out-of-house, per page of 300-800 words approx.	_IPC	2006		150		GR
Medical journal identifying newsworthy medical research paper, liaising with the authors, writing and distributing press release about the research, dealing with all media queries on the release, monitoring media coverage and sending report of coverage to authors and others expenses paid, not taxed at source	_OUP	2013		595
Nexus-Choat PR entire education pack		2001		2500
Oxford University Said Business School PR web profiles of researchers 4 screen pages		2013		250
Phonogram records (press release)		1993		400	-
PR brochure writing and researching day paid gross		2013		400
Press Relations writing press release all rights		2001		550			O
Primary Care Trust annual report writing not taxed at source		2001		250
Primary Care Trust annual report writing not taxed at source		2001		175
Private Label International (PR) features 100-150 words		2016		300			O
Public relations copy news stories/features, used online, approx 350 words		2008		120
Science press releases research, writing, formatting (9 hrs per release)		2012		300
Shandwick PR "Corporate PR"		2008		250
wikipedia write/edit 800-word entry for client		2013		500
Writing press release for private company per hour		2013		30		GR
The above are the rates for Words, other / pr notified by members up to 20 December 2017.
Key to the rates, by column:
1 Publication / Programme, any details of work and licence
2 Owner at the time the rate was reported, where known	Group
3 The year in which the rate was reported		Year
4 Currency: either or
5 Amount paid for basic licence - e.g. first use in print:				Basic fee
6 Paid for extra licences - web use, database resale... (no data pre Jun 2000)				...	Extras
7 "Going Rate" according to experienced NUJ members - do try to better it:				...	...	GR
or Minimum rate set out in NUJ House Agreement (more will be made soon):				...	...	HA
8 Underpaid, in the fallible opinion of the Freelance editor:				50	0		X
or Just sometimes we're pleasantly surprised:				1500	300		O

Other rates:

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